Stories like Zendesk Alternative highlight something that B2B technology companies all know: marketers need creative content that tells delightful, human stories that connects the user to the product.
For B2B technology companies, compelling content is becoming an increasingly critical tool to continuously engage customers over longer buying cycles.
These marketers are not just in the business of promoting, they are in the business of educating customers too.
B2B tech marketers are being tasked to not only tell interesting, visual stories about their products that capture attention, but also provide a curriculum to educate prospective buyers.
In this report, we’ll take a look at the emerging content trends in the B2B technology industry, examine case studies of brands taking content to a whole new level, and analyze where the industry is headed in 2015.