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10 principlesFOR PRINT AND ONLINE GROWTH   Presented by Earl Maucker
Deliver exclusive, high impact,locally relevant content inoptimal formats for each media.
Locally relevant, high impact
Why we careLocally relevant, high impact
Connect with consumers through people-oriented stories that view the world throughtheir eyes and provide rewarding experie...
Stories to help readers with their daily lives.
The foreclosure story was portrayed as a game to keep it as accessible as possible.
Help consumers with personally useful,“you-focused” information that enablesthem to navigate their daily lives.
The Help Team launched our consumer initiative.
Now, consumer content is just part of our DNA.
Helping readers save money while also driving traffic online.
Using stimulating visuals, strongnavigation and short-form storytellingdevices to guide consumers toinformation they value.
Cover toppers give quick access to top stories while driving readers inside for more.              Short-form stories are ...
The top of each section are on templates to encourage use.     Short-form stories front promotes strategic inside content.
Short-form stories are on templates to encourage use.Each section front promotes strategic inside content.
Medicare Short-form stories are on templates to encourage use. branded.         is important to our readership, so packagi...
An investigative series with broad public concern.
The packaging made the series easily identifiable in print and online and TV.
The packaging made the series easily identifiable in print and online and TV.
Short-form stories on covers often point to inside content.
Differentiate ourselves through uniqueconsumer value and vigorouslypromote the benefits of our content.
Unique branding, bolder design make the paper stand out from the competition.
We emphasize personally relevant stories as often as possible.
Innovate continuously tomeet consumers’ changingneeds and interests.
Grids and other alternative storytelling devices make content more accessible.
Conversational headlines relate more directly to readers.
Do more watchdog journalism,making sure it’s clearly labeled,promoted and cross promoted.
Our investigative staff uncovered a multi-billion dollar corruption case.
We branded every related story...
... to give the collection of stories memorable impact.
Make the newspaper and website a strongvoice in the community through powerfuljournalism, lively writing and personality. ...
Sell your personalities.
For the presidential debates, we gave readers a scorecard to rate the candidates.
A visible editor encourages dialogue with readers.
Combat perceptions of bias that are inhibitingto consumers, in part by building a staff withdiverse voices and backgrounds.
Our commitment to diversity is evident in the faces of our many columnists.
Diversity leadership beyond the newsroom.
The newly redesigned el Sentinel.
Encourage and enable interactivity of all kinds –between staff and consumers, amongreaders/users and with the community at...
Use the interactivity of online to generate conversation.
Use the interactivity of online to generate conversation.
Use the interactivity of online to generate conversation.
Blogs extend the conversation further.
10 principlesFOR PRINT AND ONLINE GROWTH         Questions?
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10 principles for print and online growth

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10 principles for print and online growth

  1. 1. 10 principlesFOR PRINT AND ONLINE GROWTH Presented by Earl Maucker
  2. 2. Deliver exclusive, high impact,locally relevant content inoptimal formats for each media.
  3. 3. Locally relevant, high impact
  4. 4. Why we careLocally relevant, high impact
  5. 5. Connect with consumers through people-oriented stories that view the world throughtheir eyes and provide rewarding experiences.
  6. 6. Stories to help readers with their daily lives.
  7. 7. The foreclosure story was portrayed as a game to keep it as accessible as possible.
  8. 8. Help consumers with personally useful,“you-focused” information that enablesthem to navigate their daily lives.
  9. 9. The Help Team launched our consumer initiative.
  10. 10. Now, consumer content is just part of our DNA.
  11. 11. Helping readers save money while also driving traffic online.
  12. 12. Using stimulating visuals, strongnavigation and short-form storytellingdevices to guide consumers toinformation they value.
  13. 13. Cover toppers give quick access to top stories while driving readers inside for more. Short-form stories are on templates to encourage use.
  14. 14. The top of each section are on templates to encourage use. Short-form stories front promotes strategic inside content.
  15. 15. Short-form stories are on templates to encourage use.Each section front promotes strategic inside content.
  16. 16. Medicare Short-form stories are on templates to encourage use. branded. is important to our readership, so packaging is highly
  17. 17. An investigative series with broad public concern.
  18. 18. The packaging made the series easily identifiable in print and online and TV.
  19. 19. The packaging made the series easily identifiable in print and online and TV.
  20. 20. Short-form stories on covers often point to inside content.
  21. 21. Differentiate ourselves through uniqueconsumer value and vigorouslypromote the benefits of our content.
  22. 22. Unique branding, bolder design make the paper stand out from the competition.
  23. 23. We emphasize personally relevant stories as often as possible.
  24. 24. Innovate continuously tomeet consumers’ changingneeds and interests.
  25. 25. Grids and other alternative storytelling devices make content more accessible.
  26. 26. Conversational headlines relate more directly to readers.
  27. 27. Do more watchdog journalism,making sure it’s clearly labeled,promoted and cross promoted.
  28. 28. Our investigative staff uncovered a multi-billion dollar corruption case.
  29. 29. We branded every related story...
  30. 30. ... to give the collection of stories memorable impact.
  31. 31. Make the newspaper and website a strongvoice in the community through powerfuljournalism, lively writing and personality. Inviteconsumers to participate in the discussion.
  32. 32. Sell your personalities.
  33. 33. For the presidential debates, we gave readers a scorecard to rate the candidates.
  34. 34. A visible editor encourages dialogue with readers.
  35. 35. Combat perceptions of bias that are inhibitingto consumers, in part by building a staff withdiverse voices and backgrounds.
  36. 36. Our commitment to diversity is evident in the faces of our many columnists.
  37. 37. Diversity leadership beyond the newsroom.
  38. 38. The newly redesigned el Sentinel.
  39. 39. Encourage and enable interactivity of all kinds –between staff and consumers, amongreaders/users and with the community at large.
  40. 40. Use the interactivity of online to generate conversation.
  41. 41. Use the interactivity of online to generate conversation.
  42. 42. Use the interactivity of online to generate conversation.
  43. 43. Blogs extend the conversation further.
  44. 44. 10 principlesFOR PRINT AND ONLINE GROWTH Questions?

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