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Design Across Cultures
Gijs Gootjes Marco van Hout
Design Across Cultures
A platform for collaboration between multidisciplinary,
multicultural design teams, using the undeniable force of
cultural differences and similarities as a design strategy
to locally solve global issues.
Based upon a couple of trends/ phenomena
Global village phenomena, a connected world
More recently, events, threats and
opportunities are not just coming at us
faster or with less predictability,
but they are converging and influencing each
other to create completely new situations
Demand for creativity and generating new ideas
Jams, hackatons, fairs,…
Idea generation era
Thousands of locations simultaneously
In theory this is called multiple-discovery
Global challenges are slowly shifting
However, technology is changing even more rapidly
It is more about integrating it into society and
different contexts, which makes it complex
3
Multidisciplinary, multicultural approach
Multidisciplinary, Multicultural Design Teams
Design Across Cultures teams
‘Colonisation’ -vs- Cultural Integration
Opening up methods and tools for integration
Multicultural (exchange of talent)
Skills & Tools
Design across Cultures
Collaboration and knowledge exchange on distance
Partners and collaborations
Platform to exchange findings & solutions
through shared tools and methods and cases
Design for Citizen Empowerment
Invitation for Participation & Collaboration
Thanks
Gijs Gootjes
g.gootjes@hva.nl
Marco van Hout
m.van.hout@hva.nl

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Design Across Cultures (at TEDxSalon Shanghai)