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Connected TV
Research Question “How can we build tools to enrich TV        “How can Connected TV help    format with the possibilities ...
Sub Research Questions• How can we make advertising on connected TV’s more  interesting for advertisers?• What content can...
Methodology• Desk Research• Interview with users• Field research in Connected Living
Current Status
User Landscape• What will trigger users to use Connected TV in their daily life?
Role of TV in the multi screen world
Content• What content can the Connected TV platform offer so the  audience can engage within?
Content - CBS Connect
TV Format makers• Which extra capabilities do Connected TVs offer to the TV  formats?
Best Second Screen Practice
Advertisers• How can we make advertising on connected TV’s more  interesting for advertisers?
Advertisers
Fight for the living room
Questions or feedback?
Connected TV MediaLAB Amsterdam
Connected TV MediaLAB Amsterdam
Connected TV MediaLAB Amsterdam
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Connected TV MediaLAB Amsterdam

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Connected TV MediaLAB Amsterdam

  1. 1. Connected TV
  2. 2. Research Question “How can we build tools to enrich TV “How can Connected TV help format with the possibilities of convergence and increase userConnected TV to increase convergence engagement?” for TV makers and advertisers?”
  3. 3. Sub Research Questions• How can we make advertising on connected TV’s more interesting for advertisers?• What content can the Connected TV platform offer so the audience can engage within?• Which extra capabilities do connected TVs offer to TV formats?• What will trigger users to use Connected TV in their daily life?• What are the challenges and opportunities in developing for Connected TV?
  4. 4. Methodology• Desk Research• Interview with users• Field research in Connected Living
  5. 5. Current Status
  6. 6. User Landscape• What will trigger users to use Connected TV in their daily life?
  7. 7. Role of TV in the multi screen world
  8. 8. Content• What content can the Connected TV platform offer so the audience can engage within?
  9. 9. Content - CBS Connect
  10. 10. TV Format makers• Which extra capabilities do Connected TVs offer to the TV formats?
  11. 11. Best Second Screen Practice
  12. 12. Advertisers• How can we make advertising on connected TV’s more interesting for advertisers?
  13. 13. Advertisers
  14. 14. Fight for the living room
  15. 15. Questions or feedback?

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