Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MediaFilmExchange.co.uk Powerpoint

485 views

Published on

Published in: Technology, News & Politics
  • Be the first to comment

MediaFilmExchange.co.uk Powerpoint

  1. 1. How to analyse MED6 TEXTUAL ANALYSIS Do not describe, analyse! MIGRAIN
  2. 2. Media Language <ul><li>Look at the mise-en-scene (lighting, costume, props etc) </li></ul><ul><li>Connotations Camera Positioning </li></ul><ul><li>Cropping Facial Expressions </li></ul><ul><li>Composition Gestures </li></ul><ul><li>Colours Positional Communication </li></ul><ul><li>Language Layout and Conventions </li></ul><ul><li>WHAT IS THE SIGNIFICANCE OF ALL THE ABOVE </li></ul>
  3. 3. Representation <ul><li>Who or what is being represented? </li></ul><ul><li>In what way? </li></ul><ul><li>By whom? </li></ul><ul><li>Stereotypes? </li></ul><ul><li>Countertypes? </li></ul><ul><li>How does the representation fit in to the Genre? </li></ul><ul><li>What is the producer trying to achieve? </li></ul><ul><li>Is it representative of the target audience? </li></ul>
  4. 4. Audience <ul><li>Who are the target audience? </li></ul><ul><li>Age </li></ul><ul><li>Lifestyle </li></ul><ul><li>Gender </li></ul><ul><li>Primary/Secondary </li></ul><ul><li>Uses and Gratifications theory – Diversion, Surveillance, Personal Identity, Integration/Social interaction,. </li></ul><ul><li>Cultivation/Culmination theory </li></ul><ul><li>Mainstreamers, Aspirers, Succeeders, Reformers . </li></ul><ul><li>Probable or Possible Readings </li></ul>
  5. 5. Genre <ul><li>What is the genre of the text? </li></ul><ul><li>Iconography </li></ul><ul><li>Conventions </li></ul><ul><li>Are the audiences generic expectations fulfilled by the text </li></ul>
  6. 6. Narrative <ul><li>What is the narrative in the text? </li></ul><ul><li>Only use narrative theory if it is relevant? E.g. Do not use Propp theory if it does not apply to the text. </li></ul><ul><li>Binary Oppositions </li></ul><ul><li>Enigma Codes </li></ul><ul><li>Equilibriums </li></ul><ul><li>Fields theory </li></ul><ul><li>How are the audience positioned to the narrative </li></ul>
  7. 7. Ideology <ul><li>Simply it means what are the values in the text, what is the text saying to you about the issues it is dealing with. </li></ul><ul><li>Although you don’t need ideology to obtain an A grade, better students write about it – so should you! </li></ul><ul><li>Ideology often links into representation. </li></ul><ul><li>What message is the text trying to convey? </li></ul><ul><li>You could talk about hegemonic ideology. </li></ul>
  8. 8. Institutions <ul><li>You should mention if you can, a little about the Institution. </li></ul><ul><li>Is it main stream? </li></ul><ul><li>Is it Independent? </li></ul><ul><li>Look at the production values? </li></ul><ul><li>Is the institution bias towards a political party. (Newspapers may have a political allegiance) </li></ul><ul><li>Who owns the product? </li></ul><ul><li>How has the company influenced the production of the text? </li></ul>
  9. 9. Contextual Factors <ul><li>Social- Ideology, Social Ideas Reception of te text, history. </li></ul><ul><li>Historical – Advancement in genre. What was happening at the time. </li></ul><ul><li>Economic – CGI, Budget, economic facctors influenced. </li></ul><ul><li>Political – Political pressure, political climate, political allegiances of the press </li></ul>
  10. 10. Theory, Issues and debates <ul><li>Any relevant theory from AS or A2. </li></ul><ul><li>Advertising, Genre, Narrative, Representation theory etc. </li></ul><ul><li>Theoretical quotes </li></ul><ul><li>Any issues relating to the texts. </li></ul><ul><li>Remember similarities and differences. </li></ul>

×