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  1. 1. How to analyse MED6 TEXTUAL ANALYSIS Do not describe, analyse! MIGRAIN
  2. 2. Media Language <ul><li>Look at the mise-en-scene (lighting, costume, props etc) </li></ul><ul><li>Connotations Camera Positioning </li></ul><ul><li>Cropping Facial Expressions </li></ul><ul><li>Composition Gestures </li></ul><ul><li>Colours Positional Communication </li></ul><ul><li>Language Layout and Conventions </li></ul><ul><li>WHAT IS THE SIGNIFICANCE OF ALL THE ABOVE </li></ul>
  3. 3. Representation <ul><li>Who or what is being represented? </li></ul><ul><li>In what way? </li></ul><ul><li>By whom? </li></ul><ul><li>Stereotypes? </li></ul><ul><li>Countertypes? </li></ul><ul><li>How does the representation fit in to the Genre? </li></ul><ul><li>What is the producer trying to achieve? </li></ul><ul><li>Is it representative of the target audience? </li></ul>
  4. 4. Audience <ul><li>Who are the target audience? </li></ul><ul><li>Age </li></ul><ul><li>Lifestyle </li></ul><ul><li>Gender </li></ul><ul><li>Primary/Secondary </li></ul><ul><li>Uses and Gratifications theory – Diversion, Surveillance, Personal Identity, Integration/Social interaction,. </li></ul><ul><li>Cultivation/Culmination theory </li></ul><ul><li>Mainstreamers, Aspirers, Succeeders, Reformers . </li></ul><ul><li>Probable or Possible Readings </li></ul>
  5. 5. Genre <ul><li>What is the genre of the text? </li></ul><ul><li>Iconography </li></ul><ul><li>Conventions </li></ul><ul><li>Are the audiences generic expectations fulfilled by the text </li></ul>
  6. 6. Narrative <ul><li>What is the narrative in the text? </li></ul><ul><li>Only use narrative theory if it is relevant? E.g. Do not use Propp theory if it does not apply to the text. </li></ul><ul><li>Binary Oppositions </li></ul><ul><li>Enigma Codes </li></ul><ul><li>Equilibriums </li></ul><ul><li>Fields theory </li></ul><ul><li>How are the audience positioned to the narrative </li></ul>
  7. 7. Ideology <ul><li>Simply it means what are the values in the text, what is the text saying to you about the issues it is dealing with. </li></ul><ul><li>Although you don’t need ideology to obtain an A grade, better students write about it – so should you! </li></ul><ul><li>Ideology often links into representation. </li></ul><ul><li>What message is the text trying to convey? </li></ul><ul><li>You could talk about hegemonic ideology. </li></ul>
  8. 8. Institutions <ul><li>You should mention if you can, a little about the Institution. </li></ul><ul><li>Is it main stream? </li></ul><ul><li>Is it Independent? </li></ul><ul><li>Look at the production values? </li></ul><ul><li>Is the institution bias towards a political party. (Newspapers may have a political allegiance) </li></ul><ul><li>Who owns the product? </li></ul><ul><li>How has the company influenced the production of the text? </li></ul>
  9. 9. Contextual Factors <ul><li>Social- Ideology, Social Ideas Reception of te text, history. </li></ul><ul><li>Historical – Advancement in genre. What was happening at the time. </li></ul><ul><li>Economic – CGI, Budget, economic facctors influenced. </li></ul><ul><li>Political – Political pressure, political climate, political allegiances of the press </li></ul>
  10. 10. Theory, Issues and debates <ul><li>Any relevant theory from AS or A2. </li></ul><ul><li>Advertising, Genre, Narrative, Representation theory etc. </li></ul><ul><li>Theoretical quotes </li></ul><ul><li>Any issues relating to the texts. </li></ul><ul><li>Remember similarities and differences. </li></ul>