Steve the Student Heather the Hipster Tom the Teacher Adam the Architect Helen the Hippie Steve isnt looking for Heather is going to Toms primary focus is Adam will be Helen will be on BFI to much exploration want to explore the going to be collecting interested in read Design Science here. He wants a clear site. Her major ideas for his class – networking/exchanges News and to listen and path to the concerns are going to activities, lesson plans, with like minded watch lectures. information sought so be ﬁnding biographical audio/video materials. designers and their he can complete his information and how A secondary concern is projects. homework. to get involved. going to be networking with other professionals to learn Searching for Heather is visiting the about what worked for Tom is looking for Adam is looking for Helen is looking for biographical site to learn more them. curriculum ideas and networking the new issue of information about about Buckminster maybe some insight/ opportunities on the Design Science News. Buckminster Fuller Fuller. success stories from site. from an authoritative others in his ﬁeld. Grew up source. with WWW. Very tech savvy . Very comfortable. Very comfortable. Can get by. Steve is coming to the Heather is coming to Tom is coming to the Adam will come to the Helen is looking for site for information the site for information site from a site to brush up on current news and about Bucky the man. about Bucky the man, sustainability Buckminster Fuller the updates to the archive. but is going to perspective. Hes going man, network with like explore: community to need education- minded professionals, content, current speciﬁc resources and and keep abreast of events, ways to get community content. sustainability news and Steve is going to Heather is going to involved, etc. Tom is going to expect Adam is events. going to Helen is going to expect to ﬁnd familiar expect clear navigation logical navigation, and expect logical expect things to be navigation and web 2.0 features. grade-speciﬁc navigation, where she’s used to mechanisms, like educational resources. biographical and ﬁnding them. The dynamic menus, that historical resources, an structure of the site lead him to the easy registration may not make sense, information sought. process, and but she has learned community content. how to navigate it.BFI Personas and Scenarios 1
BFI Personas and Scenarios 4 Demographics Comfort with Technology Needs Age: 24 Computers: Native. • Biographical/ Education: liberal arts BA, thinking Web: Native. historical about grad school Social web: Belongs to all and a few you havent head information income: <$30,000 of. • Current events Bucky familiarity: Vague • Community content • Information on getting involved • Clear and logical Personal Background navigation Heather is tech savvy and hyper-connected like most of her lot. Shes into sustainability & is coming to the site to learn more about the man and his connection to the broader HEATHER sustainability movement, though she hasnt really heard of him beyond being "the dome guy". The Hipster After exploring the site, Heather is going to want to organize a community chapter. She Googled "Buckminster Fuller Dome" to get to the site. "Isnt he the dome guy?" Motivations Scenarios Site Features Behaviors on Current BFI Website Behaviors on Redesigned BFI Website To learn more Read about geodesic • Clear and logical Googles domes and ﬁnds what appears to be a Lands on content page from Google. Skims it. about Bucky domes and thought navigation. landing page for articles about domes at BFI. Realizes she wants to check out more. Using and his Bucky sounded familiar, However navigation out of that page to other bread crumbs she goes up a level to see what connection to so she Googled parts of the site is unclear. other content may be of interest to her. the "Buckminster Fuller sustainability Dome" and landed on a movement bﬁ.org content page Wants to get Inspired by her about domes. reading • Clear and logical Goes to BFI homepage via her delicious.com Goes to BFI homepage via her delicious.com involved the other day, she navigation. bookmarks. Clicks on the Community Content bookmarks. Selects the "Local Chapters" button. locally decides she wants to button, but is unsure as it also reads "Connect Taken to local chapter landing page where she contribute locally. She • Easy and secure with our network of designers." Clicks on the picks a chapter in her local region. Is excited by goes back to the BFI registration "Use our forums" page and is taken to a How to all the evens listed on the homepage, and wants homepage to ﬁnd out process (doesnt use forums page. Clicks the back button. Sees a to participate. Clicks the "register" link at the about local chapters. ask for too much link in the red box in the upper right corner top right corner (where its usually found) to or too little info). labelled "BFI Forums". Clicks that and is taken to sign up for the email newsletter and to join the • Clear opt-out the forums. forum. options. Wants to keep Gets too much email • RSS/Atom Goes to the BFI website and clicks on the RSS Heather realizes she doesnt want to ﬁll up her abreast of any and newsletters end up (customizable link. Shes unsure exactly what content she is inbox with emails, so she goes to the BFI events and spam. Worried about feeds). subscribing to. She clicks "More options homepage and clicks the RSS link in the upper news from missing an event at her (experts only)" and ﬁnds an overwhelming list right corner. She is taken to the RSS page where BFI. local BFI chapter. of potential RSS subscription options. She goes she chooses what content she wishes to back to the RSS page and subscribes to the subscribe to in her feed reader. basic feed.
Demographics Comfort with Technology Needs Age: 16 Computers: Grew up with them. • Access historical Education: High school sophomore Web: Doesn’t know a world without it. information about Income: None (parents >$90,000) Social web: Facebook is lame now that Mom’s joined. Bucky in order to Bucky familiarity: None complete an assignment Personal Background Steve is a 16-year-old high school student ﬁnishing his sophomore year. He is very comfortable with online environments and has the latest video game consoles. He has no familiarity with STEVE Bucky, and was assigned to write a paper about him for a class. He doesnt read web pages The Student thoroughly – hes more of a page scanner and usually clicks the ﬁrst link. If he doesnt see something quickly he gives up. He is frustrated that he cant just use Wikipedia for his "I dont know, my teacher assignment. just assigned it." Motivations Scenarios Site Features Behaviors on Current BFI Website Behaviors on Redesigned BFI Website Learn He couldnt use • Clear path to Clicks the "Who is Buckminster Fuller?" button Steve clicks on the About Buckminster tab and historical Wikipedia as a source. biographical on the BFI homepage. Scrolls down to "Basic is taken to a landing page that includes a Bucky information Clicked on BFI.org as an information. Biography" clicks link -- ﬁnds a timeline. Clicks biography. Links to more in-depth resources about external link from Bucky the back button. Clicks on the "Introduction to via the Education page are included. Buckminster article. Buckminster Fuller" article. Is frustrated that the Fuller article has some biographical information but it is not complete.BFI Personas and Scenarios 3
BFI Personas and Scenarios 2 complex interactions ct r ite p ste ch Hi Ar t he th e er a th a m He Ad frequent Steve the Student interactions er infrequent a ch e Te interactions p pi e Hi th e m th n To le He simple interactions Key Usage of current BFI website Usage of redesigned BFI website Change in website usage
Usability Make Grist Space Collective Surfrider Foundation Professionals Association Home Page Design 4.0 4.5 4.0 3.5 3.5 Interior Page 5.0 Design 4.0 4.5 4.0 1.5 Search Functionali ty 4.5 3.5 2.5 1.0 1.0 Features Offered 5.0 4.5 4.5 4.0 2.0 Navigation 5.0 4.0 4.0 3.0 3.0 Interaction Design 5.0 4.0 4.0 1.5 1.0BFI Comparative Analysis : Summary Evaluations (1 = poor, 5 = 11
BFI Comparative Analysis : SWOT Analysis for BFI.org 4 Strengths Weaknesses Opportunities Threats • BFI has rich content • The BFI website does not • Sites such as Surfrider • Other sites well engineered addressing a wide range of fully promote R. Foundation have not yet page designs and potential uses Buckminster Fullers legacy fully developed interactive navigation mean that, in by making his life, designs, functionality to encourage spite of the presence of • Buckminster Fuller and his and ideas easily participation and a large advertising, users are more ideas and design could be understandable by a wide potential user base may still likely to visit those sites and enormously appealing for audience remain to be captivated/ thus spend less time at educational uses captured BFI.org • Information on the BFI • BFI already has a dedicated website is not organized by • Sites such as Space • Several sites offer the site community of fans of user-oriented topics Collective and Surfrider utilities users have come to Buckminster Fuller the man Foundation provide poor expect and BFI risks losing • Interactive functions are not search capabilities, and BFI potential users to sites • The BFI Challenge has clearly described or could improve in these offering easier ways to get created enormous goodwill distinguished from one areas to make its large pool involved or stay informed and exposure for the another so not all users who of information more organization might be interested in accessible and thus more • Other sites do a better job participating are reached attractive of stating or making clear • The Idea Index is unique their organizations and/or and could be leveraged to • Separate registrations are • Sites such as Space websites purpose. Space invite more discussion and required for BFI and the BFI Collective and Surfrider Collectives textual interaction Challenge Foundation do not offer description may be • Top level navigation is much in the way of site somewhat vague, but the utilities to engage users, design of its home page difficult to ﬁnd, so users and BFI could work to clearly implies the nature of may be confused about how improve in this area and the sites contents to navigate the site increase user involvement • Labels use specialized • BFI risks losing potential • BFI hosts such a wealth of members to sites such as vocabulary that new users historical and current Space Collective who have may not understand information regarding already succeeded in • Tagging functionality has Fullers Ideas, Life, and generating active member not been fully exploited to Designs that its redesign engagement enable exploration and could establish BFI as the discovery of site content authority on information regarding the man • The use of the blog format results in posts and comments that appear to be orphaned and not actively moderated: the site appears to be a ghost town