Volker Hirsch's Presentation

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Volker Hirsch's Presentation

  1. 1. Conquering New Spaces Bringing Social to Mobile Volker Hirsch (@vhirsch) Social gaming Summit London - 11 November 2010 http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg
  2. 2. Where is Everyone?
  3. 3. 1,800,000,000 4,684,004,985 1,800,000,000 2,250,000,000 Internet users (PC, Mobile, Web Cafe) Unique credit card holders Tooth brushes in use Mobile phone subscriptions 475,000,000 Daily circulation of newspapers 825,000,000 Registered cars 4,000,000,000 FM Radios various sourceshttp://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg
  4. 4. 80% 20% Mobile Mobile No Mobile 27% 73% Internet Internet No Internet
  5. 5. Mobile is BIG
  6. 6. • 91% of people have their mobile within arm’s reach 24/7. • 60% of married people will not share their mobile with their spouse! • It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone. Morgan Stanley 2007 Unisys Survey Wired Magazine 2006 • 10% of under-25 year-olds find it OK to text whilst having sex. Retrevo Gadgetology Report, 2010
  7. 7. Mobile is PERSONAL
  8. 8. But...
  9. 9. Mobile is also COMPLEX...
  10. 10. A lot of platforms...
  11. 11. ... and even more channels...
  12. 12. The $ Dilemma (carrier model) total after VAT after carrier after distributor after porting & QA after License after production after overheads
  13. 13. ... and now, the app store... (phew) http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg
  14. 14. But again: many of them...
  15. 15. The Discovery Dilemma
  16. 16. http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg In short...
  17. 17. Metcalfe’s Law V N2~
  18. 18. Spare the group from scale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003
  19. 19. http://gapingvoidgallery.com
  20. 20. http://www.el-buskador.com/galeria/data/media/47/Wallpapers_Sports_Miller_Lite_Top_Fuel_Dragster.jpg Fast Growth
  21. 21. Multi-Layered Fragmentation http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg Operating Systems Handsets Billing Distribution
  22. 22. http://www.theasiandiet.com/images/Yin_Yang.gif
  23. 23. How do you Bridge this? http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg
  24. 24. http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg
  25. 25. the leading social gaming platform across mobile devices 25 VanessaDots 23 Games / 7 Friends / 120 Achievements connected Platforms: iPad, Android Galaxy S
  26. 26. We enable users with a gaming profile they can use across games and platforms 26 VanessaDots 23 Games / 7 Friends / 120 Achievements connected Platforms: iPad, Android Galaxy S Focus Mobile Gaming Profile Games Friends Achievements
  27. 27. 27 Coverage • Consoles • TVs •Web
  28. 28. 28 + Product Social Features In-Game SDK Activity Stream API / Server Cloud
  29. 29. 29 Social Features In-Game SDK Global Leaderboards Social Network Integration Achievements Player Challenges In-Game Currencies Downloadable Content Attachable Data Virtual Goods Native In-Game SDKs connect users and build engagement with immersive social features
  30. 30. 30 Our API allows activities from within games to be used for improving App Stores with social context Activity Stream API / Server Cloud ... connected with friends using ... ... invited a their friend ... ... created an open challenge in ... ... unlocked an achievement in ...
  31. 31. Also: inside games 31 Keep People in context
  32. 32. 123,296,966,069,453 The Law of Big Numbers One last thing:
  33. 33. @vhirsch / @scoreloop http://vhirsch.com/blog volker@scoreloop.com +44 7843 599 678 http://scoreloop.com Thank you!

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