Think Mobile April 2010_Paul Reddick

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Think Mobile April 2010_Paul Reddick

  1. 1. Paul Reddick CEO, Handmark
  2. 2. Oh, how far we’ve come….
  3. 3. The Opportunity <ul><li>U.S. smartphone market expected to quadruple to 160 million over the next four years (Yankee Group, 2009) </li></ul><ul><li>¼ of Americans now getting their news via mobile (Pew, March 2010) </li></ul><ul><li>60% of smartphone users carry their phone with them at all times, even when at home (Knowledge Networks, 2008) </li></ul>
  4. 4. Considerations for Building a Mobile Strategy <ul><li>What content assets should I mobilize? </li></ul><ul><ul><li>Time-sensitive </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><li>What technology should I use? </li></ul><ul><li>What features should I build in? </li></ul><ul><li>How do I drive distribution? </li></ul><ul><li>Why am I doing this? </li></ul>
  5. 5. Considerations for Building a Mobile Strategy <ul><li>What content assets should I mobilize? </li></ul><ul><li>What technology should I use? </li></ul><ul><ul><li>WAP/XHTML/HTML5 </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Which platforms </li></ul></ul><ul><li>What features should I build in? </li></ul><ul><li>How do I drive distribution? </li></ul><ul><li>Why am I doing this? </li></ul>
  6. 6. Considerations for Building a Mobile Strategy <ul><li>What content assets should I mobilize? </li></ul><ul><li>What technology should I use? </li></ul><ul><li>What features should I build in? </li></ul><ul><ul><li>Print/slideshows/video </li></ul></ul><ul><ul><li>Man/Machine interface optimization </li></ul></ul><ul><ul><li>Social/Sharing </li></ul></ul><ul><ul><li>Links to online/print; favorites </li></ul></ul><ul><li>How do I drive distribution? </li></ul><ul><li>Why am I doing this? </li></ul>
  7. 7. Considerations for Building a Mobile Strategy <ul><li>What content assets should I mobilize? </li></ul><ul><li>What technology should I use? </li></ul><ul><li>What features should I build in? </li></ul><ul><li>How do I drive distribution? </li></ul><ul><ul><li>Storefronts: getting in and being discovered </li></ul></ul><ul><ul><li>Leveraging your brand and offline channels </li></ul></ul><ul><li>Why am I doing this? </li></ul>
  8. 8. Considerations for Building a Mobile Strategy <ul><li>What content assets should I mobilize? </li></ul><ul><li>What technology should I use? </li></ul><ul><li>What features should I build in? </li></ul><ul><li>How do I drive distribution? </li></ul><ul><li>Why am I doing this? </li></ul><ul><ul><li>Extend/build brand, audience and loyalty </li></ul></ul><ul><ul><li>Make money (via Advertising, Cross-selling, Premium) </li></ul></ul>
  9. 9. Recommendations <ul><li>Build rich applications now </li></ul><ul><li>Don’t stop at iPhone </li></ul><ul><li>Define success </li></ul><ul><li>Actively drive distribution and monetization </li></ul>

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