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SiNae Pitts

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SiNae Pitts

  1. 1. MEANINGFUL USE: BEYOND CONTENT AND DEEPER INTO WORKFLOWS Publishing App Expo, NYC 12.07.11 SiNae Pitts, PhD sinae@amphetamobile.com Direct: 1.215.475.5176 @amphetamobile 877.724.AMMO | www.amphetamobile.com | info@amphetamobile.com
  2. 2. WHO WE ARE• Scholarly subject matter experts• Cuttingedge mobile technologies & platform approach• Contentplus workflow tools for meaningful use 2
  3. 3. CONTENT => WORKFLOW 1. Searchable and Interactive 2. Granular and Shareable 3. Personalize and Organize 4. Annotate and Collaborate 5. Analyze and Iterate 3
  4. 4. MOBILECONTENT:JOURNAL APPS 4
  5. 5. 5
  6. 6. 1. Searchable and InteractiveFull text article search, issue search, and archive search 6
  7. 7. 1. Searchable and InteractiveMulti-browse for search and discovery 7
  8. 8. 8
  9. 9. 9
  10. 10. 2. Granular and ShareableShare individual images via email attachment with caption 10
  11. 11. 2. Granular and ShareableShare PDF, URL, or open PDF in other Apps 11
  12. 12. 2. Granular and ShareableMonetize sharing and re-use 12
  13. 13. RightsLink IntegrationOpens custom, article specific RightsLink page 13
  14. 14. RightsLink Integration Selection of use case 14
  15. 15. RightsLink IntegrationComplete form and obtain copyright price, can continue purchase within Safari browser 15
  16. 16. 3. Personalize and OrganizeContent & document management 16
  17. 17. 3. Personalize and OrganizeContent & document management 17
  18. 18. 18
  19. 19. 4. Annotate andCollaborateInk, Ink casting and recording 19
  20. 20. 20
  21. 21. 5. Analyze and IterateUsage analytics, profiling, user flows 21
  22. 22. 30K downloads, 50K updates, Membership base is only 18K 22
  23. 23. CHEST is featured today in 12international iTunes stores for What’s Hot in Medical 23
  24. 24. iPhone: 10K new users, 46K sessions, -10% weekly iPad: 8K new users, 35K sessions, +11% weekly 24
  25. 25. Get insight into user workflows byreviewing actual user paths in your app 25
  26. 26. CONTENT => WORKFLOW 1. Searchable and Interactive 2. Granular and Shareable 3. Personalize and Organize 4. Annotate and Collaborate 5. Analyze and Iterate 26
  27. 27. SiNae Pitts, PhDsinae@amphetamobile.comDirect: 215.475.5176@amphetamobile 27

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