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Robert Tomkinson Presentation

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Robert Tomkinson Presentation

  1. 1. Social games: The Evolution of Brands<br />Robert Tomkinson<br />Senior Director, Global Marketing<br />1<br />
  2. 2. Playfish creates social games<br />part of the family<br />2<br />
  3. 3. 3<br />Evolution in product<br />Birth<br />Growth<br />Meaning<br />Who Has The Biggest Brain?<br />Farmville<br />Madden NFL Superstars<br />
  4. 4. 4<br />A fundamental shift…<br /><ul><li>Era of winning by cloning is over and innovation is key
  5. 5. Franchises and brands that create meaning will win</li></li></ul><li>5<br />What is a brand?<br />A promise of a particular experienceor emotion<br />Evoking trust and/or meaning <br />
  6. 6. As games evolve, brandssurface<br />6<br />
  7. 7. 7<br />Top paid app of 2008<br />Koi Pond by The Blimp Pilots<br />
  8. 8. 8<br />Top grossing app of 2009?<br />
  9. 9. 9<br />
  10. 10. Top 10 apps: 8 games, 7 brands<br />
  11. 11. The growth opportunity ahead<br />accessbarriers<br />$50 billion market<br />PS3<br />New players & revenue<br />Xbox360<br />Wii<br />iPhone / mobile<br />Free-to-play / online / social<br />audience<br />
  12. 12. 12<br />Tapping into real passions<br />
  13. 13. 13<br />Meaningful transactions<br />
  14. 14. 14<br />Relevant advertising<br />
  15. 15. 15<br />Significant partnerships<br />
  16. 16. 16<br />It’s just the beginning….<br />
  17. 17.
  18. 18. Thank you!<br />Robert Tomkinson<br />Senior Director, Global Marketing<br />Robert.Tomkinson@playfish.com<br />18<br />

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