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Planning a Contest on Facebook? Fatal Mistakes & Hidden Success


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Planning a Contest on Facebook? Fatal Mistakes & Hidden Success

  1. 1. Your Moderator<br />Dennis YU<br />CEO Blitzlocal<br /> <br /><br />Blog:<br />
  2. 2. The Tough Questions<br /><ul><li>What are the top 3 common mistakes in running a contest on Facebook?
  3. 3. While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?
  4. 4. What metric is most important to measure at each stage of your contest-- especially regarding ROI?
  5. 5. How do you predict how much traffic you'll get, conversion rates, signups, etc?
  6. 6. What about all these brands that requires users to like a page (fan-gating) or provide extended permissions-- when is the hit to conversion rate worth the extra data?
  7. 7. What are specific examples you can share of success?</li></li></ul><li>Social Media<br />Marketing & Promotions<br />Contests, Sweeps, Polls, Coupons, Facebook Pages & Apps<br />Mike La Rotonda, Co-founder & CEO<br /> 415.378.5735<br />
  8. 8. Company Overview<br />Votigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites. <br />
  9. 9. 5<br />Company Overview<br />Votigo creates viral and engaging social media promotions<br />that drive measurable results for our clients.<br />BRANDS WE WORK WITH …<br />
  10. 10. 6<br />Contests & Sweepstakes <br />Benefits<br />Increase Likes<br />Virally spread your marketing message<br />Build community around your brand<br />Gain access to great content<br />Grow your customer base<br />
  11. 11. 7<br />Contests & Sweepstakes <br />Tips for Success<br />Clearly define your objectives<br />Decide what platforms to run on<br />Promote it<br />Make it social<br />Choose the right partner<br />
  12. 12. 8<br />Contests & Sweepstakes <br />Common Mistakes<br />Too complicated to enter<br />Poorly promoted <br />No “Like” gate <br />Doesn’t follow Facebook’s Promotion Guidelines<br />
  13. 13. 9<br />Contests & Sweepstakes <br />Facebook Promotion Guidelines <br />Promotions must run within Apps<br />Don’t use Facebook features for core promotion actions<br />Don’t use Facebook’s name<br /><br />
  14. 14. 10<br />Case Study<br />StonyfieldYoBaby Yogurt Photo & Video Contest<br />Objectives<br /><ul><li>Engage consumers
  15. 15. Generate awareness
  16. 16. Increase fans</li></ul>Solution<br /><ul><li>User voting
  17. 17. Photo submission
  18. 18. Share + Invite Friends
  19. 19. 50,707 new fans
  20. 20. 7,237 entries
  21. 21. 27,608 votes
  22. 22. 7,034 comments
  23. 23. 105,831 UUs</li></ul>Results<br />
  24. 24.
  25. 25.
  26. 26. Contests &<br />Community Growth<br />Range: +45% to +1773%<br />Average +626%<br />
  27. 27. 4 QuickTips<br />for Facebook Contests<br /><br />
  28. 28. Why contests?<br />
  29. 29. Source: Exact Target<br />
  30. 30. #1<br />Use a 3rd party app <br />
  31. 31.
  32. 32. #2<br />Promote your promotion<br />
  33. 33.
  34. 34. #3<br />Make it easy to enter<br />
  35. 35.
  36. 36. #4<br />Big prize (or many prizes) relevant to your brand <br />
  37. 37.
  38. 38.
  39. 39. How Do You Stand Out In A Crowd?<br />YOU<br />
  40. 40. AutoPosting to Facebook Fans<br />450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!)<br />90,000 comments (making it the most commented on video for that day – worldwide!)<br />700,000 page views on their website.<br />100,000 shoes designed and saved in new accounts<br />1000+ new facebook fans<br />*Results In One Week<br />Results:<br />Case Study: Shoes Of Prey<br />Increase in Revenue?<br />
  41. 41. Case Study: Blog Contest<br />Run over 7 Days<br />Prizes were tickets to Brandy Mychals event<br />10% of fans participated<br />60% attended event<br />80% purchased continuing education<br />Increased ticket sales 4x!<br />Increased profits from event 8x!<br />
  42. 42. Big Numbers<br />or<br />Big Results<br />Which Do YOU Want?<br />
  43. 43. From the What Not To Do File…<br />Learn from these examples so you won’t get beat up!<br />
  44. 44. The Best Kept Secret<br />Easy To Remember URL and Traffic Generation Is KEY!<br />
  45. 45. Case Study: DRAKE<br />
  46. 46. Don’t Get In Trouble…<br />…Know The Rules!<br />
  47. 47. The Art of Amplification<br />Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week.<br />Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page. <br />Narrow focus on only what is appropriate for niche.<br />Don’t make the prize so generally appealing that non-ideal fans will enter.<br />
  48. 48. Keep In Touch!<br />Adryenn Ashley<br />Wow! Is Me<br /><br />
  49. 49. Twitter: @adryenn<br />Facebook:<br /><br />415-420-5627<br />Creating a Winning Contest Strategy<br />Presented by <br />Adryenn Ashley<br />
  50. 50.
  51. 51. A brief history of Wildfire<br />2011<br />Wildfire opens additional US & global locations<br />Winner offbFund x2<br />2010<br />7 employees<br />Winner offbFund<br />115 employees<br />2009<br />Wildfire launches promotional platform<br />2008<br />Company is founded by Victoria Ransom & Alain Chuard <br />LondonNY<br />100,000Promotions<br />Worldwide<br />Redwood City<br />Los Angeles<br />Chicago<br />New York<br />London<br />Germany*<br />Singapore*<br />
  52. 52. Thousands of Happy Brands & Agencies<br />100,000+ Campaigns<br />125 Countries, 10 Languages<br />
  53. 53. 92% of fans say that since becoming a fan of a given brand they are more likely to recommend that brand to their friends<br />92%<br />130<br />The average number of friends of a Facebook user<br />
  54. 54. Average of<br />8.7<br />fan pages<br />CONSUMERS do<br />ENGAGE<br />BRANDS<br />!<br />with<br />50<br />million people become fans daily<br />
  55. 55. “<br />Contests<br />Deals<br />COMPANIES<br />RUN<br />that<br />Giveaways<br />CONTESTS<br />2<br />have<br />as many<br />x<br />FANS<br />”<br />as companies that don’t<br />Jupiter Research<br />Promotions!<br />No Contests<br />
  56. 56. ?<br />run<br />How to<br />Check out!<br />EFFECTIVE<br />PROMOTIONS<br />PERSONAL<br />SOCIAL<br />SIMPLE<br />1<br />1<br />+<br />
  57. 57. Thank You<br />Name: Amy Millard<br />Phone: 1-888-274-0929 <br />Email:<br />Twitter: amillard_tweets<br />