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Socialize: Monetizing Social Media - Phil Thomas Di Giulio

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Mobile, Social & Local: The 3-Way Intersection of Future Commerce

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Socialize: Monetizing Social Media - Phil Thomas Di Giulio

  1. 1. holaphil@
  2. 2. @wellcomemat
  3. 3. @pegshot
  4. 4. @futureoflocal
  5. 5. Mobile, Social & Local:The 3-Way Intersection of Future Commerce
  6. 6. Mobile. Social. Local.
  7. 7. How is mobile publishing changing the world we live in?
  8. 8. Rewind back < 2004
  9. 9. [2004]
  10. 10. Present Day > 2011
  11. 11. BusinessReviews
  12. 12. LocalReal Estate
  13. 13. FriendsʼLocationsand Tips
  14. 14. Videos& Photos
  15. 15. Any mobile citizen can be a publisher.
  16. 16. Publishing v - “connecting acommunity through the art and science of communication.”
  17. 17. Mobile. Social. Local.
  18. 18. Mobile. Social. Local.
  19. 19. How can your business employ social media to influence behavior?
  20. 20. 70%
  21. 21. Itʼs about the conversation.
  22. 22. Mobile. Social. Local.
  23. 23. Mobile. Social. Local.
  24. 24. “Local merchants were found toreturn to the local economy $45 ofevery $100 in consumer spending,compared to $14 for chain stores.”
  25. 25. Embrace Mobile + Engage Social Win Local
  26. 26. Embrace Mobile + Engage Social Win Local
  27. 27. Embrace Mobile + Engage Social Win Local
  28. 28. "...someone on every street willcontrol the airwaves in regards tohappy hour, or clothing sales, orthe fact that there is bad traffic infront of the Holland Tunnel." - Christian Sterner (@sterner)
  29. 29. holaphil@

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