Monetize socialize 1021_robertson 1

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Monetize socialize 1021_robertson 1

  1. 1. OPENING KEYNOTEWord of Mouth Movements:Integrating Social Media withOffline EngagementGENO CHURCHWord of Mouth Inspiration Officer,Brains on Fire@genochurch
  2. 2. KEYNOTESocial Activity Index: New AdModels for a New MediumCHRIS CUNNINGHAMCo-founder & CEO,appssavvy@chrisappssavvy
  3. 3. AM BREAK in the Exhibit Hall.See you in 30 minutes
  4. 4. Cross-Platform User Acquisition andMonetization: Breaking Down theBarriers DAVID CHU WALTER LUH Sr. Product Marketing Co-founder and CEO, Ansca Manager, OpenFeint Mobile Creator, Corona SDK @walterluh MARTIN KOPPEL SHAWN ELDRIDGE Co-founder and Chief VP, Strategic Alliances, Revenue Officer, Fortumo Plex @martinkoppel @plexapp TED WERTH JANIS ZECH President, igapi, Head of Chief Revenue Officer and Corporate Development, Co-founder, SponsorPay Social Game Universe @janiszech(moderator) @SocialGameUniverse
  5. 5. Social Media: Harvesting Intent forBetter ROI BRIAN CARTER BOB TRIPATHI CEO, FanReach Founder and CEO, Instant @briancarter E-Training @BobTripathi BRAD KLAUS JUSTIN OH CEO and Founder, Extole Senior Social Media @extoleinc Strategist, 22squared BRIAN LEWIS TODD TWEEDY Founder and Chief Managing Director, Audience Marketer, Solutions- Machine Insight Interactive @audiencemachine @ImAnonymous (moderator)
  6. 6. VENDOR SPOTLIGHTIgnitionOne Vendor Workshop: MeasuringFacebook’s Impact on MarketingPerformanceJAMES YANCEYVP of Global Strategy, IgnitionOne Brought to you by
  7. 7. LUNCHBREAK
  8. 8. Your Tweets Hurt my FacebookWhen I Am LinkedIn: How ToMonetize Social Media forBusiness ResultsNATALIE HENLEYDirector of Marketing,Findability Group@marketing_nat
  9. 9. Targeting Facebook ROIMARTY WEINTRAUBPresident, aimCLEAR Social Media Success@aimclear
  10. 10. PM BREAK in the Exhibit Hall.See you in 30 minutes
  11. 11. Using Multivariate Techniques ToIncrease ROI In Social MediaCampaignsMATT ESSLINGERCOO, XA.net@mattesslinger
  12. 12. Facebook Monetization Approaches ALEX BERNSTEIN MIKE LANGFORD Managing Partner, North Senior Social Business Social Strategist, Socialware @northsocial @MikeLangford BRIAN CARTER CHRIS TURITIZIN CEO, FanReach Co-founder and CEO, @briancarter Momentus Media @momentus_media MYLES KLEEGER JUSTIN RONDEAU General Manager of Director of Marketing, Strategic Brand TemplateZone Partnerships, @Jtrondeau Buddy Media (moderator)

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