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Matthew Rothenberg Presentation

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Matthew Rothenberg Presentation

  1. 1. State of the Industry: Career Growth and the Question of Skills Vs. Experience MATTHEW ROTHENBERG Career Columnist, CBS Moneywatch Author, Your Better Than Your Job Search#careercircus
  2. 2. Skills vs. Experience:Taking Your Act to New Markets
  3. 3. Matthew Rothenberg Written and edited hundreds of articles about the job search
  4. 4. Looking for a Sober Person Early Help Wanted Ad, Virginia Gazette, 1752
  5. 5. When I Grow Up…I Want to File All Day
  6. 6. 50,000+ Employment Websites
  7. 7. The Job Search Formula + = Right RightCandidate The Fit Job
  8. 8. What Does All of This Mean For Us as Content Professionals?
  9. 9. Corporate America Needs You Content strategy is hot. Marketing is content. On a job hunt, you are the content
  10. 10. Speak Their Language It’s not about what you want. It’s about the value you provide. Your personal brand needs to demonstrate prove that value
  11. 11. Sticky Sells: You and Your Content You need to assess the core of your value: The ability to create sticky content that creates bottom line value. Sticky Sells! You need to sell that value at every stage in the search: networking, elevator pitches, resume, interviews.
  12. 12. Create Opportunities Content is a rapidly developing area. Help companies understand theSticky possibilities.Sells! You may need to create a role or position that’s new.
  13. 13. What value is content providing corporate America?
  14. 14. Q&A

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