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Jeff Hasen's Presentation


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Jeff Hasen's Presentation

  1. 2. Hipcricket At A Glance <ul><li>Mobile Marketing pioneer since 2004 </li></ul><ul><li>Developed over 65,000 successful mobile marketing campaigns </li></ul><ul><li>Named the “early leader” in mobile marketing by a leading global analyst firm </li></ul><ul><li>Winner Mobile Marketing Association’s Best Use of Cross-Media Integration Award </li></ul><ul><li>Two-time winner of CTIA’s Pioneer Award </li></ul>
  2. 3. The Company We Keep
  3. 4. More than a Bite-Size Database Build <ul><li>172 local databases </li></ul><ul><li>90% opt-ins of those who responded to TV call to action </li></ul><ul><li>89% via store signage </li></ul>
  4. 5. More Measurement – No Joke Different keywords showed what worked and what didn’t
  5. 6. <ul><ul><li>Offer for chance to win car for $98 “drove” hundreds to dealer </li></ul></ul>34 Cars Sold In One Day In 2009
  6. 7. <ul><li>Offer delivered via mobile produced redemption rate of nearly 50 percent new customers </li></ul>Measuring Redemption “ We’re reaching a new market of consumers that our traditional advertising hasn’t been effective in targeting.”
  7. 8. Jeff Hasen Chief Marketing Officer 425 452-1111 Twitter @jeffhasen