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Hussein Fazal - Facebook Advertising for Results and ROI


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Hussein Fazal - Facebook Advertising for Results and ROI

  1. 1.<br />
  2. 2. Manage over 15 Billion Monthly Impressions for 200+ Clients<br />Full-Serve and Self-Serve ( ) Facebook Advertising solutions<br />
  3. 3. Exclusively manage Groupon’s Facebook Ad Spend<br />“AdParlor has allowed us to significantly increase our spend on Facebook as a user acquisition channel”<br /><ul><li>Zac Goldberg, VP Online Marketing</li></li></ul><li>Multiple approaches to drive awareness and performance<br />Drive Fans to page with a focus on lowest CPF within target market<br />Generic Ads and contest deal specific Ads driving higher performance<br />Target new users as well as existing fan base for subsequent contest<br />Optimize advertising (creation & bids) based on lowest cost per entry<br />Client: | Agency:<br />
  4. 4. Focus on low cost-per-fan campaigns through constant iteration<br />$0.20 Effective Cost Per Fan<br />(Able to achieve 0.101% CTR and 80% CVR as campaign average)<br />Client: unnamed | Agency: unnamed<br />
  5. 5.<br />