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Socialize: Monetizing Social Media - Daniel Bates


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Measuring Social Media Success

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Socialize: Monetizing Social Media - Daniel Bates

  1. 1. Social Media Overview<br />
  2. 2. Social Media Capabilities<br />Out of the box<br />De-duplication of organic traffic from social media sources against any other digital or one-to-one marketing source<br />Over 2000 sites are recognized and categorized under relevant topics within social media<br />Advanced capabilities<br />Incorporation of client Social Media Monitoring info into a custom attribution model (e.g. Brand Advertisers such as CPG, Auto, Tech)<br />2<br />
  3. 3. Optics Social Media<br />3<br />
  4. 4. Channel View of Social Media<br />4<br />
  5. 5. Sub-Category View “General Networking”<br />5<br />
  6. 6. Products Viewed via Social Networking Sub-Category<br />6<br />