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Chris Emme's Presentation

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Chris Emme's Presentation

  1. 1. Chris Emme Sales Director, East Coast 646-274-3711 [email_address] Big Brands Entering Social Media and Games
  2. 2. Social Gaming Landscape Social Games Game Developers Social Networks
  3. 3. Gaming is mainstream 10/05/10 <ul><li>NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once. That’s 60 million Americans . </li></ul><ul><li>13 percent of consumers with Internet access have bought virtual goods online in the past 12 months; 21 percent of these virtual goods buyers will buy more in the next 12 months. </li></ul><ul><li>   On average, a virtual goods buyer spent $92 on virtual goods or currency last year. </li></ul><ul><li>   48 percent of buyers bought digital goods through a social network site ; more than one-third bought goods in a free Web-based game. </li></ul>
  4. 4. Case Studies 10/05/10 <ul><li>Holland America </li></ul><ul><li>Sweepstakes </li></ul><ul><li>Universal - Scott Pilgrim </li></ul><ul><li>Video </li></ul><ul><li>Best Buy </li></ul><ul><li>Social </li></ul><ul><li>Hyundai </li></ul><ul><li>Viral </li></ul>
  5. 5. Holland America 10/05/10
  6. 6. Holland America 10/05/10
  7. 7. Scott Pilgrim video 10/05/10
  8. 8. BestBuy: Phone Shame Eliminator
  9. 9. Male Targeted Games/Apps
  10. 10. <ul><li>User is taken to a fully branded page </li></ul><ul><li>User views instructions on how to share with list of Facebook friends </li></ul><ul><li>User sends branded ‘ride request’ to a populated list of their friends. They are given the option to send to at least one friend. </li></ul>
  11. 11. <ul><li>Once the user clicks “Snap out of your old ride request” a pop-up appears confirming the action </li></ul><ul><li>User then clicks on “Send” to complete the action </li></ul>
  12. 12. <ul><li>After user has sent the virtual gift, the page refreshes and a thank you message appears. </li></ul><ul><li>We apply a pixel to this thank you / confirmation page, and offer a chance to view video of the new Elantra . </li></ul>
  13. 13. Viral impact 10/05/10
  14. 14. Viral impact 10/05/10 gWallet_Sales Deck_Outline_Draft 1
  15. 15. 10/05/10 gWallet_Sales Deck_Outline_Draft 1 Friends that receive the ‘ride’ request may also then share to other friends. All additional sharing is added value
  16. 16. 10/05/10 gWallet_Sales Deck_Outline_Draft 1 The Snap out of your old ride action will also be suggested as a post on user’s personal walls
  17. 17. Sneak Peek Video User within male targeted social game receives a prompt to view a sneak peek of the new Elantra. The video will populate over the gaming experience allowing the user to view without having to leave to a different page.
  18. 18. Deep engagement Entire video plays as an overlay to the user’s gaming page
  19. 19. Additional actions Once the video completes, any call to action may be listed … drive towards fan page ‘likes’, share the video, or promote continuing to microsite.
  20. 20. Questions? 10/05/10 Thank you! Chris Emme [email_address] 646-274-3711

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