Chase McMichael

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Chase McMichael

  1. 1. If you don’t base your marketing on data these days you could get fired@chasemcmichael @infinigraph
  2. 2. The new URL is social crazy not to enable all your media with share@chasemcmichael @infinigraph
  3. 3. We have MOVED from a Keyword world to an Interest Graph world@chasemcmichael @infinigraph
  4. 4. Content discovery is happening more in feeds over search - the power of SHARE@chasemcmichael @infinigraph
  5. 5. Social content is a mess it has to be organized in vertical industries@chasemcmichael @infinigraph
  6. 6. Consumer Actions on Content99% don’t mention a brand but all are acting on content relevant to an industry@chasemcmichael @infinigraph
  7. 7. The Digital Path to Success ModelA repeatable process for optimization on: – Research, analysis and strategy – Content planning, creation and curation – Segmentation, activation and acquisition – Campaign creation and community management
  8. 8. 3 Steps to Research that Informs StrategySTEP 3: SHAPE CONTENT STRATEGY FROM ANALYSIS- Brainstorming with consideration of how new data identifies opportunitiesaligned with goals and objectives. Begin considering content assets to supportideas and actions to follow
  9. 9. Optimizing on yourself is like drinking your own cool aid – look beyond your band@chasemcmichael @infinigraph
  10. 10. All calendars have gaps Curation is a momentum builder@chasemcmichael @infinigraph
  11. 11. Curation Drives Strategy• Hypercuration™ to discover which content in your niche is working the best.• Are you doing similar things or what can you learn from the top performers? You are what you curate choose wisely @chasemcmichael @infinigraph
  12. 12. Hypercuration
  13. 13. It’s not about being LIKED it’s about being effective – use crowd insights@chasemcmichael @infinigraph
  14. 14. Insights Directs Curation Insight: Across the Frozen Treat Category, Red Mango, Dairy Queen, Ben & Jerrys and Starfruit are the industry leaders. Why? Its all about the content.
  15. 15. Content Timing Insight: Fro-yo fans are more likely engage with their favorite brands around lunch hour, and then again in the evenings, before and during dinner time. * Times in Central Standard Time, CSTIf you not timing your content by type your wasting time@chasemcmichael @infinigraph
  16. 16. Curating and copying what works just makes you more relevant@chasemcmichael @infinigraph
  17. 17. Be relevant with your audience or someone else will@chasemcmichael @infinigraph

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