1. Carley’s Top 10
Tips for Media
Industry Success
Carley Roney, Co-Founder & Editor in Chief, The Knot Inc.
2. it’s been quite a ride...
2
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11. what does a brand mean
for us at ?
IDENTITY CONNECTION DISCOVERY OBSESSION RELATIONSHIP
1.9 million members 3 billion+ PVs 17 hours on our site The Knot: 12 mins* ACTIVATION
coined the phrase & the first week The Nest: 16 mins* Social network
“Knotties” 2 4 million+ posts engaged The Bump: 8 mins*
unlike any other
in 2009 * average mins per session
it’s the emotional bond
and connection to the consumer