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Carley’s Top 10
  Tips for Media
Industry Success
 Carley Roney, Co-Founder & Editor in Chief, The Knot Inc.
it’s been quite a ride...




               2




!!!!!!!!"#!!!!!!"$!!!!!!!"%!!!!!!!""!!!!!!&&!!!!!!!&'!!!!!!&(!!!!!!!&)!!!!!!!&*!!!!!!&+!!!!!!!&#!!!!!!!!&$!!!!!!!&%!!!!!!&"!!!!!!'&!
Carley Roney
#1. be a producer
be well-rounded

                           blog




                                   facebook

                                                         twitter


     Anja Winikka
 Editor, TheKnot.com




         The Knot brand products           myspace
                                          partnerships
#2. be persistent
be prepared to change course




                      Text
#3. trust your gut
our first AOL homepage...
#4. it’s all about
    the brand
what does a brand mean
                 for us at        ?

    IDENTITY          CONNECTION             DISCOVERY            OBSESSION RELATIONSHIP
1.9 million members     3 billion+ PVs     17 hours on our site   The Knot: 12 mins* ACTIVATION
 coined the phrase              &             the first week      The Nest: 16 mins*            Social network
     “Knotties”       2 4 million+ posts        engaged           The Bump: 8 mins*
                                                                                               unlike any other
                           in 2009                                * average mins per session




                 it’s the emotional bond
             and connection to the consumer
#5. declare victory
The Knot is the
world’s #1 wedding
     website
   (by about 1.5 million!)
#6. marketing is
  everyone’s job
our headquarters...
#7. prioritize!
the project list can get LONG!




                        a bird’s eye view
                        of our 2009
                        project roadmap!
#8. just do it!
the evolution of registry services...




from 1998...




                   ...to 2010
the evolution of registry services...




from 1998...




                   ...to 2010
#9. listen to your
    customers
your customers will tell you...


                                     1,000,000+   & on the go!
    in print...                       posts per
                                       month




                         online...
#10. follow your
    passion
questions?
follow me on twitter! @carleyroney

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Carley Roney

Editor's Notes