4. Online users visit
social networks in 2010
58%
2014201320122011201020092008
52%
58%
64% 65% 66%
61%
42%
SOCIAL HAS GONE MAINSTREAM
Source: U.S. Social Network Users, eMarketer – April 2010
6. NING MAKES IT EASY TO
BE SUCCESSFUL
• Creative freedom and control
• Seamless social integration
• Robust, scalable open platform
• Turn-key monetization solutions
• Powerful data and insights
• Complete privacy control
15. NEWS AND ANNOUNCEMENTS
April
2010
August
2010
End to free
networks
April 15, 2010
Pearson
Partnership
June 24, 2010
New Revenue
Channels
June 16, 2010
Announce Plans &
Education Sponsorship
May 4, 2010
Mini Plus Pro
Launch
July 20,2010
WEGO
Partnership
July 19, 2010
Public announcements supported by
•Steady Drumbeat of customer communications
•New feature releases every 2 weeks
•Ongoing discussions on our Creators Site
16. Finally! You guys are
listening! Great decision and
I can’t wait for the New
Ning! We’ve got your back.
Source: customer email
18. FOR US IT WORKS
• Tied revenue to our customers’ success
• Shed the cost and complexity of being an
uber-publisher
• Clarified our product position and target
customer
• Gave us the freedom to invest in building the
BEST product for our customer
19. 74 million
Source: Google Analytics Sep 15 – Oct 15 2010
CONVERTED NING CUSTOMERSMONTHLY UNIQUE VISITORS
BY THE NUMBERS
70,000
MONTHLY NEW CUSTOMERS
5,000
90 % of our former traffic
20. A NEW ROADMAP & FOCUS
Fast, reliable, cost-efficient infrastructure
Network
Creator
control &
visibility
Engaging and
delighting
members
Integrated
monetization
Platform
access &
3rd-party
connectivity
21. AN OPEN APPROACH TO INTEGRATION
& PARTNERS
SOCIAL
INTEGRATION
CUSTOM
APPLICATIONS
NING EXTENSIONS MOBILE PARTNERS
INTEGRATED
MONETIZATION
ANALYTICS
Editor's Notes
Creative freedom and control: Reflect your unique brand personality with zero coding skills•
Seamless social integration: Facebook, YouTube, Twitter, blogs, and more•
Robust open platform: Make your social website accessible on any website, create custom integra- tions. and make use of built-in cloud services•
Powerful data and insights: Track member activity and measure ROI•
Turn-key monetization solutions: Seamless ways to raise money and generate revenue•
Complete privacy control: Make your social website private or public