“FREE OF FREEMIUM, THINGS ARE
STARTING TO LOOK UP AT NING” Taylor Bueley Forbes, August 20, 2010

Every group, business and organization
needs a website.

Online users visit social networks
in 2010 58% 2014201320122011201020092008 52% 58% 64% 65% 66% 61% 42% SOCIAL HAS GONE MAINSTREAM Source: U.S. Social Network Users, eMarketer – April 2010

Every website
will be social.

NING MAKES IT EASY TO
BE SUCCESSFUL • Creative freedom and control • Seamless social integration • Robust, scalable open platform • Turn-key monetization solutions • Powerful data and insights • Complete privacy control

THE WORLD’S LARGEST PLATFORM TO
CREATE CUSTOM, POWERFUL SOCIAL WEBSITES

NING IS THE HUB OF
YOUR WEB AND SOCIAL ACTIVITY

THE DECISION

NING CUSTOMERS @ APRIL 2010
15,000 325K / 1.1 million 80% 20% PREMIUM FREE (active/total) TRAFFIC

DIFFERENT CUSTOMERS …DIFFERENT NEEDS <5%
Conversion to Premium Low Effective CPM Leverage Advanced Features & Customization FREE PREMIUM

OUR GOAL: Build the very
best product for our customers and align our resources to support profitability.

ROLLOUT

3 NEW PLANS FOR DIFFERENT
CUSTOMERS 14

NEWS AND ANNOUNCEMENTS April 2010
August 2010 End to free networks April 15, 2010 Pearson Partnership June 24, 2010 New Revenue Channels June 16, 2010 Announce Plans & Education Sponsorship May 4, 2010 Mini Plus Pro Launch July 20,2010 WEGO Partnership July 19, 2010 Public announcements supported by •Steady Drumbeat of customer communications •New feature releases every 2 weeks •Ongoing discussions on our Creators Site

Finally! You guys are listening!
Great decision and I can’t wait for the New Ning! We’ve got your back. Source: customer email

RESULTS

FOR US IT WORKS •
Tied revenue to our customers’ success • Shed the cost and complexity of being an uber-publisher • Clarified our product position and target customer • Gave us the freedom to invest in building the BEST product for our customer

74 million Source: Google Analytics
Sep 15 – Oct 15 2010 CONVERTED NING CUSTOMERSMONTHLY UNIQUE VISITORS BY THE NUMBERS 70,000 MONTHLY NEW CUSTOMERS 5,000 90 % of our former traffic

A NEW ROADMAP & FOCUS
Fast, reliable, cost-efficient infrastructure Network Creator control & visibility Engaging and delighting members Integrated monetization Platform access & 3rd-party connectivity

AN OPEN APPROACH TO INTEGRATION
& PARTNERS SOCIAL INTEGRATION CUSTOM APPLICATIONS NING EXTENSIONS MOBILE PARTNERS INTEGRATED MONETIZATION ANALYTICS