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Andrew Sheppard\'s Virtual Goods Lessons Learned at Virtual Goods Summit

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Andrew Sheppard\'s Virtual Goods Lessons Learned at Virtual Goods Summit

  1. 1. Virtual Goods Summit 2010 Lessons Learned Presentation Andrew Sheppard
  2. 2. Wait… Who is Kabam ? <ul><li>Established as Watercooler in 2007 </li></ul><ul><li>60mm users over lifetime of company </li></ul><ul><li>Rebranded Kabam in 2010 to reflect focus on games </li></ul><ul><li>Games include Kingdoms of Camelot, Epic Goal and SI.com Fantasy Football </li></ul><ul><li>Offices in Redwood Shores (HQ), San Francisco and Beijing </li></ul>
  3. 3. Our Guiding Design Principle Function Form
  4. 4. Function in Gen 1 Games Player vs. Environment Player vs. Player
  5. 5. Function in G2 Games Player vs. Self Player with Player
  6. 6. Function in G3 Games Player vs. Kierkegaard Player with Friends Player versus Friends
  7. 7. Player with Friend
  8. 8. Player with Friend WANT!!! _
  9. 9. Designing Virtual Goods <ul><li>Start with the desired function </li></ul><ul><li>Define the associated form(s) </li></ul><ul><li>Let payers and non-payers alike participate </li></ul>Thank You
  10. 10. We are hiring. http://www.kabam.com/jobs.php

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