all twitter_turning twitter followers into your best customers how to attract, engage and convert on twitter
Turning Twitter FollowersInto Your Best Customers:How to Attract, Engage,and Convert on TwitterJune 4, 2013: 4:30pm to 5:15pmImage credit: paddynapper - Flickr Creative Commons
Our SpeakersMark Fidelman@markfidelmanCEO, Evolve!and ForbesContributorJohn Yembrick@yembrickSocial MediaManager at NASA@NASAKristi Hines@kikolaniWriter andBloggerKristiHines.comHenry Min@henryminFounder, CEONestivity@nestivity“Establish two-waycommunications about real-time, relevant content,delivered by subject matterexperts, and respond topeople’s direct and oftenimmediate feedback aboutNASA’s activities.”Uses her Twitter communityto help drive traffic andincrease discussions abouther blog posts whilestrengthening relationshipswith her followers.His latest book, Socialized! isregarded as the playbook forbuilding a social business.Fidelman uses his ownexperience plus interviewsfrom hundreds of executivesto create a highly acclaimedbook considered by many tobe required reading for theirorganizations.Believes that Twitter is themost powerful socialcommunication tool todaybut is not being used to it’sfullest potential to drive 2-way dialogue to enhancethe customer experiencejourney.
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