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Alexey Kostarev Presentation


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Alexey Kostarev Presentation

  1. 1. The Social Games Opportunity in Europe and Russia Alexey Kostarev, co-Founder and CEO
  2. 2. Social Games Axiom: Large Audience Large Profits
  3. 3. Social Games Axiom #2: Small Audience Small Profits
  4. 4. More than 500 mln users all over the world – the reason for developers’ great interest in Facebook.
  5. 5. Facebook is positioned as the most open platform; it is almost everywhere
  6. 6. One can earn big money on Facebook if ready for competition and huge investments.
  7. 7. Good news: one can avoid a ‘sanguinary’ competitive war LOCAL MARKETS
  8. 8. * Source: GP Bullhound Global social games market 45% per year!
  9. 9. Russian social games market 100% per year! * Source: GP Bullhound
  10. 10. Facebook penetration against total internet audience Internet is not just Facebook
  11. 11. facebook 500 million users Chinese SNS > 500 million users MySpace Orkut Vkontakte The company is not dependent on one market Lokal markets Together all the local markets more than one Facebook VZ Netlog Odnoklassniki Internet is not just Facebook
  12. 12. In almost every region, local networks are larger than Facebook Russia Germany Brazil FB 1.6M OK 45M VKontakte 89M FB 6M Orkut 50M FB 11M VZnet 17M
  13. 13. 9 Polish Language Facebook 3m NK 21m
  14. 14. 11 14 German Language Facebook 15m VZnet 17m
  15. 15. MAU of all main European networks is higher than Facebook’s
  16. 16. Europe and Russia: <ul><li>Population: ~1 billion people; </li></ul><ul><li>40 main social networks – 200 mln users; </li></ul><ul><li>Facebook audience: 170 mln users. </li></ul>
  17. 17. Social networks in Europe and Russia <ul><li>Open </li></ul><ul><li>Half-closed </li></ul><ul><li>Closed </li></ul>mostly
  18. 18. Open social networks <ul><li>open API description; </li></ul><ul><li>open and unified financial conditions; </li></ul><ul><li>low quality requirements; </li></ul><ul><li>few requirements to technical support . </li></ul>
  19. 19. Half-closed social networks <ul><li>open API description; </li></ul><ul><li>standard financial conditions; contract; </li></ul><ul><li>applications are checked more thoroughly; </li></ul><ul><li>technical support in the users’ language </li></ul>17M 2.5M 4M 1M
  20. 20. Closed social networks <ul><li>API description – only for trusted partners; </li></ul><ul><li>individual agreements; </li></ul><ul><li>very high quality requirements, compulsory beta-testing; </li></ul><ul><li>many technical support requirements (only in the users’ language). </li></ul>70M 21M 12M
  21. 21. Game producing Game expertise Users’ technical support Publishing Monetization set-up Localization Game promotion Platform integration Launch of social game
  22. 22. Own funds Publisher <ul><li>Full control of revenue and game performance on the network </li></ul><ul><li>Publisher’s experience </li></ul><ul><li>No worries and significant expenses for the game launch and performance on the network </li></ul><ul><li>Sharing revenue </li></ul>
  23. 23. Every time you spend money on hosting, changing API, and technical support. And costs are growing with every new social network Solo developers publish their own games on 2 social networks or less
  24. 24. Benefits of cooperation with professional publishers in Europe and Russia: <ul><li>larger users’ payments; </li></ul><ul><li>fast traffic growth; </li></ul><ul><li>fast distribution; </li></ul><ul><li>optimization of monetization schemes; </li></ul><ul><li>no expenses . </li></ul>
  25. 25. i-Jet Media Today 27 SNS 70+ m registred users 15,5 m MAU Largest player in Europe-Asia market 70+ products portfolio
  26. 26. 27 SNS, potential reach 1.2 billion users
  27. 27. 22 Alawar Entertainment’s title was published by i-Jet Media Farm Frenzy
  28. 28. 23 Farm Frenzy is widely published* * As of November 20, 2010 The title is published on 8 social networks*
  29. 29. 24 $ 0.4 on all social networks Farm Frenzy ARPU in Europe and Russia* * As of November 20, 2010
  30. 30. 25 Average Payment in Frenzy in Europe and Russia* $ 6.5 all networks * As of November 20, 2010 all social networks
  31. 31. 26 Highest Daily Revenue for Farm Frenzy in Europe and Russia* $ 6,760 * As of November 20, 2010 a single social network
  32. 32. 27 Title developed by Evolution studio and published by i-Jet Media Wild West Trains
  33. 33. 28 Wild West Trains is widely published * As of November 20, 2010 The title is published on 9 social networks (11 platforms)*
  34. 34. 29 $ 0.43 on a single social network $ 0.12 on all networks Wild West Trains ARPU in Europe and Russia * As of November 20, 2010
  35. 35. 30 Average payment in Wild West Trains in Europe and Russia* $ 12.3 * As of November 20, 2010 all social networks
  36. 36. 31 Highest daily revenue for Wild West Trains in Europe and Russia* $ 6,500 * As of November 20, 2010 a single social network
  37. 37. Sources: Alexa - AppData - C o mpete - C r u n chbase - DoubleClick Ad Planner | Google - Fa c eb a kers - Qua n tca s t - http: //www i-Je t Media analytic rep orts GP BullHound
  38. 38. <ul><li>Thank you for your attention! </li></ul>iJetMedia [email_address]