Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Starbucks Digital Network:   Optimized & Localized September 23, 2010
<ul><li>An emotional connection </li></ul><ul><li>The “Starbucks Experience” </li></ul><ul><li>Trust and relevance </li></...
Wi-Fi Opportunity  <ul><li>Unique Wi-Fi Infrastructure </li></ul><ul><ul><li>Ability to display a page that is  only  view...
Starbucks Digital Network - in partnership with Yahoo! <ul><li>Launching next month… </li></ul><ul><li>A digital network a...
x <ul><li>x </li></ul><ul><li>x </li></ul>4
Optimized for the tablet user… <ul><li>HTML5  </li></ul><ul><li>Touch Friendly </li></ul><ul><li>Swipe-able </li></ul><ul>...
Optimized for the mobile Wi-Fi user… <ul><li>iOS </li></ul><ul><li>BlackBerry </li></ul><ul><li>Android </li></ul>6
The SDN is Localized <ul><li>Web Check-In – Location specific check-in information </li></ul><ul><li>Local weather </li></...
Starbucks and Foursquare 8 <ul><li>Starbucks is the most popular retailer with over 2.25 million 'check-ins' since the lau...
9
myStarbucks iPhone app:  New Functionality <ul><li>Alert customers when connected to Wi-Fi and myStarbucks app is open </l...
11 Going Forward Learn Personalize Reward Recognize
Upcoming SlideShare
Loading in …5
×

Adam Brotman's Presentation

794 views

Published on

  • Be the first to comment

  • Be the first to like this

Adam Brotman's Presentation

  1. 1. Starbucks Digital Network:  Optimized & Localized September 23, 2010
  2. 2. <ul><li>An emotional connection </li></ul><ul><li>The “Starbucks Experience” </li></ul><ul><li>Trust and relevance </li></ul><ul><li>Community </li></ul><ul><li>History of curation with music and books -our customers trust our taste </li></ul><ul><li>Scope, Scale & Values </li></ul><ul><ul><li>Publishers, Media Companies and Online Companies want a presence in our stores </li></ul></ul><ul><ul><li>Awareness, Trial, Brand Affinity </li></ul></ul><ul><li>3 rd Place – Away from Home & Office </li></ul>1
  3. 3. Wi-Fi Opportunity <ul><li>Unique Wi-Fi Infrastructure </li></ul><ul><ul><li>Ability to display a page that is only viewable to those connected to Wi-Fi at Starbucks </li></ul></ul><ul><ul><li>Each Wi-Fi access point “knows” what store it is located in Store address; more accurate than GPS </li></ul></ul><ul><li>Launched Free Wi-Fi on July 1, 2010 </li></ul><ul><li>August 2010 – 18 Million “connections” resulting from 30 million log-ins </li></ul><ul><li>Connections increasingly mobile, 50% + smartphone </li></ul>2
  4. 4. Starbucks Digital Network - in partnership with Yahoo! <ul><li>Launching next month… </li></ul><ul><li>A digital network available only when you are in our stores (logged in to Wi-Fi) that offers a hand-picked selection of premium, localized and mobile optimized content, such as: </li></ul><ul><li>WSJ.com for free </li></ul><ul><li>Hyper-local / neighborhood news </li></ul><ul><li>Free Apple iTunes music downloads </li></ul><ul><li>Exclusive book previews </li></ul><ul><li>Live concerts & book readings </li></ul><ul><li>Job postings & career tools </li></ul><ul><li>New York Times crossword puzzles </li></ul><ul><li>Much more </li></ul>3
  5. 5. x <ul><li>x </li></ul><ul><li>x </li></ul>4
  6. 6. Optimized for the tablet user… <ul><li>HTML5 </li></ul><ul><li>Touch Friendly </li></ul><ul><li>Swipe-able </li></ul><ul><li>Adjustable Navigation </li></ul>5
  7. 7. Optimized for the mobile Wi-Fi user… <ul><li>iOS </li></ul><ul><li>BlackBerry </li></ul><ul><li>Android </li></ul>6
  8. 8. The SDN is Localized <ul><li>Web Check-In – Location specific check-in information </li></ul><ul><li>Local weather </li></ul><ul><li>Local restaurant listings </li></ul><ul><li>“ Map my ride, map my run” at every Starbucks </li></ul><ul><li>Neighborhood news, photos </li></ul><ul><li>View/Donate to local schools through DonorsChoose.org </li></ul><ul><li>The song playing overhead w/ link to download on iTunes (~1K stores) </li></ul>7
  9. 9. Starbucks and Foursquare 8 <ul><li>Starbucks is the most popular retailer with over 2.25 million 'check-ins' since the launch of Foursquare. </li></ul><ul><li>By checking into at least 5 unique Starbucks locations almost 75,000 Barista Badges have been issued. </li></ul><ul><li>Occasional “mayor” promotions </li></ul><ul><li>Foursquare on the SDN </li></ul><ul><li>When connected to Wi-Fi at Starbucks locations in the US, Foursquare users can check-in directly through the SDN – even on your laptop! </li></ul><ul><li>All SDN users can see the current Mayor of the store they're in and who has most recently checked-in to that location within the past three hours. </li></ul>
  10. 10. 9
  11. 11. myStarbucks iPhone app: New Functionality <ul><li>Alert customers when connected to Wi-Fi and myStarbucks app is open </li></ul>10
  12. 12. 11 Going Forward Learn Personalize Reward Recognize

×