Cloud Platforms Great for Freemium
• Volume o 100s of millions of users (Google Apps + LinkedIn + Salesforce + Facebook) • Self-Service o Customers seek you out o Support • Predictable Funnel o Users expect to add an app and upgrade days, weeks or even months later
How Apps Succeed on Platforms
• Focus on providing value to mutual customers o Teach platform new things about their customers o Keep customers engaged with the platform • Be a good citizen in the ecosystem • Show them a sustainable business
Google Apps Marketplace Traits Qualified
Audience of Decision Makers • Already use the cloud • Direct relationship with customer • Customer expect to pay for quality products Leverage Google's marketing
Why Develop with Google APIs?
• Open APIs, great documentation & support • Straight forward listing process • Demand in Google Apps suite for value-added apps Leverage Google's products Time to Market
Manymoon for Google Apps Broad
integration with broad appeal • OpenID / SSO • Google Calendar • Gmail • Google Docs • Google Contacts • Google Sites Reduce Friction!
Our History of Pricing for
Platforms • Businesses wary of un-published business models • Continual feedback & iteration on pricing & features o OK to increase price (demonstrate value) o How to handle existing subscribers • Future: seamless & granular buying experience