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Amit Kulkarni, Co-Founder & CEO
October 25, 2010
 Freemium2
Building Apps 
for Cloud Platforms
Pricing for                  Cloud 
Platforms
Manymoon Overview
Manymoon Overview
Manymoon Overview
• Manymoon is a service that professionals use every
day to get work done
• 30,000+ businesses
• We have...
Social Productivity Tool
Tasks
Projects
Workflows
Social
Social Productivity Tool
Tasks
Projects
Workflows
Social
Building Apps
for Cloud Platforms
Cloud Platforms Great for Freemium
• Volume
o 100s of millions of users (Google Apps + LinkedIn
+ Salesforce + Facebook)
•...
How Apps Succeed on Platforms
• Focus on providing value to mutual customers
o Teach platform new things about their custo...
Google Apps Marketplace Traits
Qualified Audience of Decision Makers
• Already use the cloud
• Direct relationship with
cu...
Why Develop with Google APIs?
• Open APIs, great
documentation & support
• Straight forward listing
process
• Demand in Go...
Manymoon for Google Apps
Broad integration with broad appeal
• OpenID / SSO
• Google Calendar
• Gmail
• Google Docs
• Goog...
How's It Going?
Signing up average of 1000+
businesses per week
Converting to
Premium Editions
Increased Revenue!
Where the Funnel Starts
Reviews are the New Sales Cycle
• Impact on
registrations
• Volume means
you'll have lots of
happy customers
LinkedIn Applications
Qualified Audience of End-Users
• Inter-company
• Target specific use
cases
• Public information
Lev...
Manymoon for LinkedIn
• Follow the LinkedIn
UX
• Focus on activations
• Build virality into app
Pricing for Cloud Platforms
Our History of Pricing for Platforms
• Businesses wary of un-published business models
• Continual feedback & iteration on...
How We Charge
Pricing for Platforms - Lessons
• Businesses will pay for features similar to premium
platform features
• Collaboration pr...
Summary
• Platforms great opportunity for freemium
businesses
• Leverage the platform (marketing, product &
pricing)
• Cha...
Thanks!
@akulkarni
@manymoon
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Amit Kulkarni Presentation

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Leveraging Other Platforms to Build a Freemium Business

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Amit Kulkarni Presentation

  1. Amit Kulkarni, Co-Founder & CEO October 25, 2010  Freemium2
  2. Building Apps  for Cloud Platforms Pricing for                  Cloud  Platforms Manymoon Overview
  3. Manymoon Overview
  4. Manymoon Overview • Manymoon is a service that professionals use every day to get work done • 30,000+ businesses • We have a true freemium business model • We believe in cloud platforms
  5. Social Productivity Tool Tasks Projects Workflows Social
  6. Social Productivity Tool Tasks Projects Workflows Social
  7. Building Apps for Cloud Platforms
  8. Cloud Platforms Great for Freemium • Volume o 100s of millions of users (Google Apps + LinkedIn + Salesforce + Facebook) • Self-Service o Customers seek you out o Support • Predictable Funnel o Users expect to add an app and upgrade days, weeks or even months later
  9. How Apps Succeed on Platforms • Focus on providing value to mutual customers o Teach platform new things about their customers o Keep customers engaged with the platform • Be a good citizen in the ecosystem • Show them a sustainable business
  10. Google Apps Marketplace Traits Qualified Audience of Decision Makers • Already use the cloud • Direct relationship with customer • Customer expect to pay for quality products Leverage Google's marketing
  11. Why Develop with Google APIs? • Open APIs, great documentation & support • Straight forward listing process • Demand in Google Apps suite for value-added apps Leverage Google's products Time to Market
  12. Manymoon for Google Apps Broad integration with broad appeal • OpenID / SSO • Google Calendar • Gmail • Google Docs • Google Contacts • Google Sites Reduce Friction!
  13. How's It Going? Signing up average of 1000+ businesses per week Converting to Premium Editions Increased Revenue!
  14. Where the Funnel Starts
  15. Reviews are the New Sales Cycle • Impact on registrations • Volume means you'll have lots of happy customers
  16. LinkedIn Applications Qualified Audience of End-Users • Inter-company • Target specific use cases • Public information Leverage Network Effect in LinkedIn
  17. Manymoon for LinkedIn • Follow the LinkedIn UX • Focus on activations • Build virality into app
  18. Pricing for Cloud Platforms
  19. Our History of Pricing for Platforms • Businesses wary of un-published business models • Continual feedback & iteration on pricing & features o OK to increase price (demonstrate value) o How to handle existing subscribers • Future: seamless & granular buying experience
  20. How We Charge
  21. Pricing for Platforms - Lessons • Businesses will pay for features similar to premium platform features • Collaboration products - charge & provide benefit to all users (not just 1 person)
  22. Summary • Platforms great opportunity for freemium businesses • Leverage the platform (marketing, product & pricing) • Charge early and optimize
  23. Thanks! @akulkarni @manymoon

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