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Communication And Media, M.J. Van Der Werff Den Bosch


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Communication And Media, M.J. Van Der Werff Den Bosch

  1. 1. Spreading the word: lessons in networking and using media to advocate for sustainable land use in the drylands Paper presented at the SADC Regional Conference on Sustainable Land Management: Sustainable Land Management in the Dry lands of Southern Africa: the Practicalities 7 – 11 September 2009, Country Club Resort, Windhoek, Namibia Goldberg, K., van der Werff ten Bosch, M.J., and Oettlé, N. Drynet is funded by:
  2. 2. <ul><li>Internal communication </li></ul><ul><li>Tools: email, Skype, Extranet </li></ul><ul><li>Extranet: secure site ; significant storage capacity; </li></ul><ul><li> includes: discussion forum, notification board, library, calendar of events, weblog possibilities; online reporting tool. </li></ul><ul><li>Website: </li></ul><ul><li>Collects all information that members produce, e.g. Newsletters, inspiring initiatives, publications. </li></ul><ul><li>Also includes , events calendar; links. </li></ul>Networking, communication and media tools
  3. 3. <ul><li>Newsletters </li></ul><ul><li>13 local newsletters </li></ul><ul><li>12 languages </li></ul><ul><li>Produced every 3-4 months </li></ul><ul><li>Combines international and national relevant info. </li></ul><ul><li>Use InDesign </li></ul><ul><li>Distributed electronically and hard copy </li></ul><ul><li>Also put together a global version. </li></ul>Networking, communication and media tools
  4. 4. <ul><li>Other publications/ written material </li></ul><ul><li>Drynet contributes extensively to other magazines, newsletters, conference papers and publications. </li></ul><ul><li>Examples: </li></ul><ul><li>IUCN publication on Drylands (IUCN World Conservation Congress 2008 ) . </li></ul><ul><li>Position papers: e.g’s: </li></ul><ul><ul><li>Desertification and climate change: Linkages, synergies and challenges ; </li></ul></ul><ul><ul><li>The Biofuel Boom and its Consequences for Drylands ; </li></ul></ul><ul><ul><li>Is the UNCCD stuck in a knowledge traffic jam? </li></ul></ul><ul><li>Research papers: e.g. </li></ul><ul><ul><li>Bioenergy and Pastoralism: Challenging the Wastelands Myth . </li></ul></ul><ul><li>Publication on Inspiring initiatives (UNCCD COP 9). </li></ul>Networking, communication and media tools
  5. 5. <ul><li>Radio outreach </li></ul><ul><li>Often best way of reaching communities. </li></ul><ul><li>Adapted to local circumstances: </li></ul><ul><li>Community/national radio stations </li></ul><ul><li>Pre-recorded audio files </li></ul><ul><li>Programmes developed with radio stations </li></ul><ul><li>Interviews </li></ul><ul><li>Examples: </li></ul><ul><li>OLCA – Chile </li></ul><ul><li>ENDA TM – Senegal </li></ul><ul><li>LPPS – India </li></ul><ul><li>EMG- South Africa </li></ul>Networking, communication and media tools
  6. 6. <ul><li>Marches and rallies: </li></ul><ul><li>Good way of raising awareness and getting political attention. </li></ul><ul><li>SCOPE – Pakistan – demanding public awareness for drylands. </li></ul><ul><li>TEMA-Turkey – fighting to new environmental protection law passed for 8 years. Rally  public pressure  Act now passed. </li></ul>Networking, communication and media tools
  7. 7. <ul><li>Press conferences </li></ul><ul><li>Two approaches: </li></ul><ul><li>Bring communities to the media. </li></ul><ul><li>Bring media to the communities and issues: </li></ul><ul><li>CAREC- Uzbekistan ( the Tashkent Environment Information Center) – media tours for ecologists and journalists  building links between environmental professionals and media  public and political awareness. </li></ul><ul><li>TEMA-Turkey (Nomadic shepherd people in Anatolia) – launch of Drynet and highlighting issue of land degradation. </li></ul>Networking, communication and media tools
  8. 8. <ul><li>Face to face exchange </li></ul><ul><li>Seminars, training sessions, meetings </li></ul><ul><li>ENDA-Senegal – Drynet National Seminar </li></ul><ul><li>EMG – South Africa – national seminar; Market Place, Puppet show </li></ul><ul><li>PROBIOMA – Bolivia – soya producer’s meeting. </li></ul>Networking, communication and media tools