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In the yearly marketing survey conducted by The House Of Marketing 2 things became clear:
- most marketeers want to do social media in 2011
- most marketeers don't have a clue how to get started.
This presentation gives an insight in how you can set up a successful social media strategy, leverage is across the marketing department and measure it's ROI.
This presentation was given by MedeMerkers as a point of view to illustrate the results of the Yearly Marketing Survey presented at Stichting Marketing in Belgium on March 31 2011.