Bringing the Social Media Revolution to Health Care Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM Sept. 16, 2011
Why does Mayo Clinic have a Center for Social Media? How did we get there?What does it mean for health care?
About Lee Aase (@LeeAase)• B.S. Political Science• 14 years in politics and government at local, state, national levels• Mayo Clinic since April 2000 − Media relations consultant − Manager (Media Relations) 2003-2010 − Director, Center for Social Media, 2010-present
The 37th ThesisApplying social media in health care isn’t justinevitable: it’s the right thing to do in the interest ofpatients.
Mayo Clinic Center for Social Media• Our Raison d’etre: The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
Social Media Health Network• Membership group associated with Mayo Clinic Center for Social Media• For organizations wanting to use social media to promote health, fight disease and improve health care• Dues based on organization revenues• Industry members eligible to join, but not accepting industry grant funding• >80 member organizations
A Sample of Network Members• American Hospital Association• Radboud University Nijmegen Medical Center• Jamestown Hospital• National Cancer Institute• Vanderbilt University Medical Center• See Full List at http://socialmedia.mayoclinic.org/ network/
Coming in October: Social Media Summit & Residency at Mayo Clinic in Rochester• Oct. 17-19 Summit − Four pre-conference workshops − Three-track conference• Oct. 19-20 Network Member Meeting − Interactive, member-led discussions• Oct. 20-21 Social Media Residency − Hands-on practical application (but no all-night shifts)
For Further Interaction:• Google Lee Aase or SMUG U• @LeeAase on Twitter• firstname.lastname@example.org• http://socialmedia.mayoclinic.org