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Bringing the Social Media Revolution to              Health Care             Lee Aase (@LeeAase)   Director, Mayo Clinic C...
Why does Mayo Clinic have a Center        for Social Media?      How did we get there?What does it mean for health care?
About Lee Aase (@LeeAase)• B.S. Political Science• 14 years in politics and government at local, state,  national levels• ...
The MacGyver Mindset
First Foray in “New” Media - Sept. ’05• Existing Medical Edge radio mp3s• Downloads up 8,217 percent Oct. vs. Aug.
My First Blog Post - 7/30/06      Lines from Lee
Multiple, Longer Podcasts
The $4-a-month online newsroom
http://connect.mayoclinic.org/
A Pivotal Presentation
Key Comparisons: Stanford vs. SMUG              Stanford      SMUG Tuition      $52,341        $0
Key Comparisons: Stanford vs. SMUG                      Stanford   SMUG      Tuition         $52,341     $0  Percentage of...
Key Comparisons: Stanford vs. SMUG                      Stanford   SMUG      Tuition         $52,341     $0  Percentage of...
Key Comparisons: Stanford vs. SMUG                           Stanford         SMUG      Tuition               $52,341     ...
Key Comparisons: Stanford vs. SMUG                           Stanford         SMUG      Tuition               $52,341     ...
#4: Social media are the third    millennium’s defining    communications trend
Gutenberg: Global Mass LiteracyZuckerberg: Global Mass Publishing
#7: Hand-wringing aboutmerits and dangers of social media is as productive as      debating gravity
If you think blocking is a viable       long-term option...
#17: Social media are free in any ordinary sense of theword (or at least ridiculously       inexpensive)
Total Cost for Mayo Clinic Facebook,        YouTube and Twitter
Total Cost for Mayo Clinic Facebook,        YouTube and Twitter     $0.00
In the European Union, based on current            exchange rates:       €0,00
#18: As I approaches zero, ROI      approaches infinity
#35: Social technologies will   transform healthcare
Mayo Clinic Proceedings - Sept. 2011
As seen in the Wall Street Journal...
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SCAD?            Findings being published in             MAYO CLINIC            PROCEEDINGS             September 2011 iss...
The 37th Thesis
The 37th ThesisApplying social media in health care isn’t justinevitable: it’s the right thing to do in the interest ofpat...
Mayo Clinic Center for Social Media• Our Raison d’etre: The Mayo Clinic Center for Social Media exists  to improve health ...
Social Media Health Network• Membership group associated with Mayo Clinic Center  for Social Media• For organizations want...
A Sample of Network Members•   American Hospital Association•   Radboud University Nijmegen Medical Center•   Jamestown Ho...
Coming in October: Social Media Summit &     Residency at Mayo Clinic in Rochester• Oct. 17-19 Summit   − Four pre-confere...
For Further Interaction:•   Google Lee Aase or SMUG U•   @LeeAase on Twitter•   aase.lee@mayo.edu•   http://socialmedia.ma...
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  1. 1. Bringing the Social Media Revolution to Health Care Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM Sept. 16, 2011
  2. 2. Why does Mayo Clinic have a Center for Social Media? How did we get there?What does it mean for health care?
  3. 3. About Lee Aase (@LeeAase)• B.S. Political Science• 14 years in politics and government at local, state, national levels• Mayo Clinic since April 2000 − Media relations consultant − Manager (Media Relations) 2003-2010 − Director, Center for Social Media, 2010-present
  4. 4. The MacGyver Mindset
  5. 5. First Foray in “New” Media - Sept. ’05• Existing Medical Edge radio mp3s• Downloads up 8,217 percent Oct. vs. Aug.
  6. 6. My First Blog Post - 7/30/06 Lines from Lee
  7. 7. Multiple, Longer Podcasts
  8. 8. The $4-a-month online newsroom
  9. 9. http://connect.mayoclinic.org/
  10. 10. A Pivotal Presentation
  11. 11. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0
  12. 12. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100%Applicants Admitted
  13. 13. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100%Applicants AdmittedMean Student LoanDebt of Graduates $80,677 $0
  14. 14. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100%Applicants Admitted Mean Student Loan Debt of Graduates $80,677 $0 1 U.S. President, 5Distinguished Alumni Supreme Court TBD Justices, 6 Senators
  15. 15. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100%Applicants Admitted Mean Student Loan Debt of Graduates $80,677 $0 1 U.S. President, 5Distinguished Alumni Supreme Court TBD Justices, 6 Senators Graduation Rate 95% 0
  16. 16. #4: Social media are the third millennium’s defining communications trend
  17. 17. Gutenberg: Global Mass LiteracyZuckerberg: Global Mass Publishing
  18. 18. #7: Hand-wringing aboutmerits and dangers of social media is as productive as debating gravity
  19. 19. If you think blocking is a viable long-term option...
  20. 20. #17: Social media are free in any ordinary sense of theword (or at least ridiculously inexpensive)
  21. 21. Total Cost for Mayo Clinic Facebook, YouTube and Twitter
  22. 22. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
  23. 23. In the European Union, based on current exchange rates: €0,00
  24. 24. #18: As I approaches zero, ROI approaches infinity
  25. 25. #35: Social technologies will transform healthcare
  26. 26. Mayo Clinic Proceedings - Sept. 2011
  27. 27. As seen in the Wall Street Journal...
  28. 28. ©2011
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  42. 42. SCAD? Findings being published in MAYO CLINIC PROCEEDINGS September 2011 issue©2011
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  43. 43. The 37th Thesis
  44. 44. The 37th ThesisApplying social media in health care isn’t justinevitable: it’s the right thing to do in the interest ofpatients.
  45. 45. Mayo Clinic Center for Social Media• Our Raison d’etre: The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  46. 46. Social Media Health Network• Membership group associated with Mayo Clinic Center for Social Media• For organizations wanting to use social media to promote health, fight disease and improve health care• Dues based on organization revenues• Industry members eligible to join, but not accepting industry grant funding• >80 member organizations
  47. 47. A Sample of Network Members• American Hospital Association• Radboud University Nijmegen Medical Center• Jamestown Hospital• National Cancer Institute• Vanderbilt University Medical Center• See Full List at http://socialmedia.mayoclinic.org/ network/
  48. 48. Coming in October: Social Media Summit & Residency at Mayo Clinic in Rochester• Oct. 17-19 Summit − Four pre-conference workshops − Three-track conference• Oct. 19-20 Network Member Meeting − Interactive, member-led discussions• Oct. 20-21 Social Media Residency − Hands-on practical application (but no all-night shifts)
  49. 49. For Further Interaction:• Google Lee Aase or SMUG U• @LeeAase on Twitter• aase.lee@mayo.edu• http://socialmedia.mayoclinic.org

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