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  1. 1. Personalizing Health by Trust-Sourcing Information Physicians Engaging with Patients in the Interactive Health conversation Ron Gutman Founder & CEO
  2. 2. What patients have <ul><ul><li>70% don’t have same-day access to doctors </li></ul></ul><ul><ul><li>51% want our doctors to know us and our health better </li></ul></ul><ul><ul><li>60% wish we had more time to talk to our doctors </li></ul></ul>
  3. 3. What’s left over <ul><ul><li>Unmet need for access </li></ul></ul><ul><ul><li>Unfulfilled desire for personal care </li></ul></ul><ul><ul><li>Unanswered questions </li></ul></ul>
  4. 4. Where we go
  5. 5. The result
  6. 6. What’s missing?
  7. 7. What’s missing?
  8. 8. Why aren’t doctors online? <ul><ul><li>No online home for physicians </li></ul></ul><ul><ul><li>“ Health sites” = Media sites </li></ul></ul><ul><ul><li>“ Doctor sites” = Rating sites </li></ul></ul>
  9. 9. What if doctors interacted with patients in the online health conversation? <ul><ul><li>Answering questions </li></ul></ul><ul><ul><li>Offering tips </li></ul></ul><ul><ul><li>Curating and Validating health information </li></ul></ul>
  10. 11. Patients would have <ul><ul><li>Trust </li></ul></ul><ul><ul><li>24/7 Access </li></ul></ul><ul><ul><li>Relevant information </li></ul></ul>
  11. 13. The New Era of Interactive Health <ul><li>Smartphones and tablets </li></ul><ul><li>Data and cloud </li></ul><ul><li>Interactive physicians </li></ul><ul><li>Game dynamics </li></ul><ul><li>Social conversation </li></ul>
  12. 14. <ul><ul><ul><li>Trusted </li></ul></ul></ul><ul><ul><ul><li>Personal </li></ul></ul></ul>Continuum of Care <ul><ul><ul><li>Free </li></ul></ul></ul><ul><ul><ul><li>Immediate </li></ul></ul></ul><ul><ul><ul><li>Unlimited access </li></ul></ul></ul>
  13. 15. How we get there
  14. 16. Personalization Gamification Virtualization Personalization
  15. 17. 34 years old Lives in Palo Alto, CA Two aunts had diabetes On husband’s health insurance Just found out she’s pregnant Weighs 160 lbs. Ran track in college Has two daughters 6 and 9
  16. 18. Virtualization Virtualization Personalization Gamification
  17. 20. Gamification Personalization Virtualization Gamification
  18. 22. <ul><li>Faster access </li></ul><ul><li>More information from the medical community </li></ul><ul><li>Transparent consensus – doctors & users </li></ul><ul><li>Better one-on-one relationships with physicians </li></ul><ul><li>Personalized care </li></ul>Interactive Health for patients
  19. 23. <ul><li>Receive recognition </li></ul><ul><li>Find new patients and better serve existing patients </li></ul><ul><li>Improve the quality of care </li></ul><ul><li>Save time and money </li></ul><ul><li>Help others </li></ul>Interactive Health for doctors
  20. 24. Welcome to the New Era of Interactive Health Personalizing Healthcare by Trust-sourcing health information