Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The entrepreneurial museum athens jim hackney

292 views

Published on

Jim Hackney's power point presentation at the Entrepreneurial

  • Be the first to comment

  • Be the first to like this

The entrepreneurial museum athens jim hackney

  1. 1. James HackneyJim.hackney@fundraisingcounsel.com
  2. 2. For today: What must we accomplish to sustain our museum’s current operations and serve our community well? ANDFor the future: What must we achieve to position our museum for capital improvements and endowment growth that will fulfill our shared vision?
  3. 3. Museums! • 17,500 + Museums in the US • 775 Accredited by AAM Natural History 7% Art 29% General 5% History Other 51% 5% Sci-Tech 3%Source: American Association of Museums
  4. 4. Budgets! $10,000,000+ $1,000,000- 1% 9,999,999 19% Under $200,000 46% $500,000-999,999 10% $200,000-499,000 24%Source: American Association of Museums
  5. 5. • Government• Business Government• NGO NGO Business
  6. 6. United States Museum Operating Income – 20 year trend40%35%30%25%20% 198915% 200810% 5% 0% Government Contributed Earned InvestmentAmerican Alliance of Museums
  7. 7. Source: Giving USA Foundation™/GIVING USA 2012
  8. 8. Source: Giving USA Foundation™/GIVING USA 2012
  9. 9. ANNUAL EndowmentCAPITAL CapitalENDOWMENT Annual 21
  10. 10. ◦ MISSION/CASE: “What will my gift enable our museum to do that it is not now doing or it will not be able to do?”◦ LEADERSHIP: “Who is going to tell the story and make the ask, keep us motivated and motivate others to give?”◦ RESOURCES/FUNDRAISING PLAN: “How are we going to do it?” “Where will the leadership gifts come from?” “Who will be our core sustaining supporters?”
  11. 11. 23
  12. 12. 24
  13. 13. 25
  14. 14. Museum Gift Grid I Source Unrestricted / Restricted Annual/MembershipSmall gift current $25-$999 $1,000-$5,000 incomeMajor gift income / $1,000-$50,000 $25,000-$1,000,000 assetsMega gift assets / $1,000,000+ $1,000,000 or more estate
  15. 15. Museum Gift Grid II Identification Involvement Solicitation Solicitation Solicitation Driven by Method Relationship FrequencySmall gift in-house file minimal mail /email impersonal yearly or more Museum purchase list phone Membership event front deskMajor gift past donors established face-to-face peer every 3-5 yrs Museum/ suspects relationship president Donor executive dir. dev. officer board member volunteerMega gift past donors personal rel. personal one who once or more donor life event strong feelings evolves donor trusts desire for inheritance specific interest stewardship admires, change sale of stock up front believes in “pay-back” recognition
  16. 16. CONNECTIVITY MATRIXHigh Major Gifts ANNUAL FUND PLANNED GIFTSLow High Low Passion for your museum Created by Alexander Haas, Inc. 2011
  17. 17. CultivationSolicitationStewardship
  18. 18.  Get people to give you 500 Euros every year. Involve them in activities. ◦ Receptions ◦ Special tours ◦ Lectures ◦ Events for only Club members
  19. 19. SAMPLE RANGE-OF-GIFTS TABLE Campaign Goal of $20,000,000No. of Gifts Size Amount Total % of Goal 1@ $4,000,000 $4,000,000 $4,000,000 20% 1@ $2,000,000 $2,000,000 $6,000,000 30% 3@ $1,000,000 $3,000,000 $9,000,000 46% 6@ $ 500,000 $3,000,000 $12,000,000 60% 10 @ $ 250,000 $2,500,000 $14,500,000 73% 15 @ $ 100,000 $1,500,000 $16,000,000 80% 20 @ $ 50,000 $1,000,000 $17,000,000 85% 25 @ $ 25,000 $ 625,000 $17,625,000 85% Many under $ 25,000 $2,375,000 $20,000,000 100%
  20. 20. Campaign Coordinator TrainingRANGE-OF-GIFTS TABLE • Top Gift – What is Needed Balanced with Expectation – 20%+ • 10 - 30 Top Gifts – 40 - 75% of total • “Public” Gifts – 10% or less.
  21. 21.  Educates leadership Educates prospective donors  Focuses volunteers
  22. 22.  Because they are asked!◦ By the right person, for the right cause, at the right time.

×