ClickNY 09 Poke

584 views

Published on

Heyho. As promised, here are my slides from yesterday's ClickNY 2009 presentation. It was a great day choc-full-o so many humbling visionary people and ideas, my head is still spinning.

Onward and upward.

1 Comment
1 Like
Statistics
Notes
  • This is really good. Slide 35 is bang on. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
584
On SlideShare
0
From Embeds
0
Number of Embeds
240
Actions
Shares
0
Downloads
11
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

ClickNY 09 Poke

  1. 1. Friday, October 2, 2009
  2. 2. Friday, October 2, 2009
  3. 3. I’m Tom.Friday, October 2, 2009
  4. 4. I’m Tom. madewithcomputers.com • @meat99Friday, October 2, 2009
  5. 5. I’m fromFriday, October 2, 2009
  6. 6. New York est 2007 20 peepsFriday, October 2, 2009
  7. 7. London est 2001 60 peepsFriday, October 2, 2009
  8. 8. Friday, October 2, 2009
  9. 9. Friday, October 2, 2009
  10. 10. Friday, October 2, 2009
  11. 11. That sounds awesome!Friday, October 2, 2009
  12. 12. Rather than show you the specific work we’ve done in this entertainment product space this year, (I can’t leak them just yet) I thought we’d explore some of the concepts that have inspired our thinking.Friday, October 2, 2009
  13. 13. is: Instead , let’s call thFriday, October 2, 2009
  14. 14. is: Instead , let’s call th a gam e desi gner. HireFriday, October 2, 2009
  15. 15. is: Instead , let’s call th a gam e desi gner. Hire uture of inf ormation, ed about the f er stuff I s I’ve learn A few thing ertainment—plus—a b unch of oth ...or, our time. ing and ent inutes of y advertis e to eat up a solid 15 m t hrew in herFriday, October 2, 2009
  16. 16. is: Instead , let’s call th a gam e desi gner. Hire uture of inf ormation, ed about the f er stuff I s I’ve learn A few thing ertainment—plus—a b unch of oth ...or, our time. ing and ent inutes of y advertis e to eat up a solid 15 m t hrew in her e. tis g s that adver art creating useful thin rt ising and st ...or, Stop c reating adveFriday, October 2, 2009
  17. 17. madewithcomputers.com • @meat99 People are intrigued by what you DO, not what you SAY.Friday, October 2, 2009
  18. 18. This is the slide where the video was presented. Click to watch it on the internets.Friday, October 2, 2009
  19. 19. Competitive commentary is alive and untapped.Friday, October 2, 2009
  20. 20. “So-and-so won Facebook...”Friday, October 2, 2009
  21. 21. Tengaged is a free reality social network built around an eviction game. Its about social interactions, creating alliances and friendship, but at the same time drama, betrayals, back-stabbing tension may occur. In short: Twitter, YouTube comment strings, and Big Brother had a baby.Friday, October 2, 2009
  22. 22. http://www.tengaged.comFriday, October 2, 2009
  23. 23. Be playable.Friday, October 2, 2009
  24. 24. Think of the most interesting thing that’s engaged you in recent history. Be playable.Friday, October 2, 2009
  25. 25. Think of the most interesting thing that’s engaged you in recent history. Learning tool.Friday, October 2, 2009
  26. 26. Think of the most interesting thing that’s engaged you in recent history. Learning tool. Information delivery system.Friday, October 2, 2009
  27. 27. Think of the most interesting thing that’s engaged you in recent history. Learning tool. Information delivery system. Ad.Friday, October 2, 2009
  28. 28. Think of the most interesting thing that’s engaged you in recent history. Learning tool. Information delivery system. Ad. Piece of Entertainment.Friday, October 2, 2009
  29. 29. Think of the most interesting thing that’s engaged you in recent history. Learning tool. Information delivery system. Ad. Piece of Entertainment. Chances are the best of them had something common in their dna: A casual gaming philosophy.Friday, October 2, 2009
  30. 30. In fact, game-like properties aren’t just changing media.Friday, October 2, 2009
  31. 31. In fact, game-like properties aren’t just changing media. They’re changing how you live.Friday, October 2, 2009
  32. 32. Friday, October 2, 2009
  33. 33. http://www.wired.com/gaming/virtualworlds/commentary/games/2008/08/gamesfrontiers_0811 http://www.neatorama.com/2008/08/11/secret-of-weight-watchers-success-its-an-rpg/ http://danhon.com/2008/03/11/sxsw-2008-jane-mcgonigal-keynote/Friday, October 2, 2009
  34. 34. “A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the rules, players have the freedom to improvise; their choices shape the direction and outcome of the game. “...successful RPG participants achieve their goals by observing and working the games system to their advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules that aren’t apparent at first.”Friday, October 2, 2009
  35. 35. Ad. “A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the rules, players have the freedom to improvise; their choices shape the direction and outcome of the game. “...successful RPG participants achieve their goals by observing and working the games system to their advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules that aren’t apparent at first.”Friday, October 2, 2009
  36. 36. Ad. ’ll have nch, I ! d for lu er treat ar ty sala a dinn “A role-playing game (RPG) isand a he which theor a game in t es f participants assume the roles ofbreakfas and fri virtual characters,rwhile managing an inventory odest readetermineethe actions of their characters of resources. Participants sy bur m g I eat a on rvive a g Huh . So, if ts to su their characterization, and the actions succeed or fail based in h porules, players have the freedom of rules and guidelines. Within the according to a formal system enoug to improvise; their choices shape the direction and outcome of the game. “...successful RPG participants achieve their goals by observing and working the games system to their advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules that aren’t apparent at first.”Friday, October 2, 2009
  37. 37. Ad. ’ll have nch, I ! d for lu er treat ar ty sala a dinn “A role-playing game (RPG) isand a he which theor a game in t es f participants assume the roles ofbreakfas and fri virtual characters,rwhile managing an inventory odest readetermineethe actions of their characters of resources. Participants sy bur m g I eat a on rvive a g Hu h . So, if ts to su their characterization, and the actions succeed or fail based poin according to a formal system of rules and guidelines. Within the AME. nough rules, players have the freedom to improvise; their choices THE the G e rning shape direction and outcome ofo be lea appea r t the game. would “...successful ou participants achieve their goals by Cha rlie! Y RPG t’s rig ht observing and working the games system to their Tha advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules that aren’t apparent at first.”Friday, October 2, 2009
  38. 38. http://www.apptism.com/apps/lose-itFriday, October 2, 2009
  39. 39. ocket. in your p enom enon Puts this ph L ose It! http://www.apptism.com/apps/lose-itFriday, October 2, 2009
  40. 40. Friday, October 2, 2009
  41. 41. Friday, October 2, 2009
  42. 42. “Losing weight became a series of small, intriguing challenges as opposed to a painful daily grind.”Friday, October 2, 2009
  43. 43. And a final thought: Stay (small): Simple, Smart and Social. http://www.madewithcomputers.com/home/2009/8/11/the-art-of-creating-simple-smaller-and-smarter.htmlFriday, October 2, 2009
  44. 44. (a websperiment)Friday, October 2, 2009
  45. 45. Friday, October 2, 2009
  46. 46. Friday, October 2, 2009
  47. 47. Friday, October 2, 2009
  48. 48. Friday, October 2, 2009
  49. 49. Friday, October 2, 2009
  50. 50. Friday, October 2, 2009
  51. 51. “The microsite your campaign deserves” “POKE, quick-like-a-bunny....” “Inspired in good faith to add a bit of utility to Snickers” “Now meet Snckrz - Ah! I get it, Snacklish!” “Add Mars and Poke to (the) list of counter-cultural branding moments.”Friday, October 2, 2009
  52. 52. Friday, October 2, 2009
  53. 53. Friday, October 2, 2009
  54. 54. 50,000 logos rendered in 4 daysFriday, October 2, 2009
  55. 55. www.pokenewyork.comFriday, October 2, 2009

×