Google Confidential and Proprietary
Make YouTube Yours
YouTube Homepage Advertising is Now in MENA
Google Confidential and Proprietary2 Google Confidential and Proprietary2
YouTube is Everywhere
Mass audience for mass exp...
Google Confidential and Proprietary3 Google Confidential and Proprietary3
The Middle East Loves Youtube +180mPlaybacks per...
Google Confidential and Proprietary4
Own The World’s #1
Entertainment Destination
Google Confidential and Proprietary5
Incredible Reach…
Daily Impressions in KSA,
UAE, EG and MA on
homepage
Place Text
Here
Google Confidential and Proprietary6
…Across MENA
Google Confidential and Proprietary7
Extend to new screens
Own all of YouTube for 24 hours, on any screen, by adding the m...
Google Confidential and Proprietary8
Mastheads Lead To Significant Uplift
In Brand Engagement Across Web
2.2x
5.5x 5.5x
5....
Google Confidential and Proprietary9
Ad exposure drives engagement
Users Seeing the Homepage Ad 2-3 Times Interacted Twice...
Google Confidential and Proprietary10
Pricing
Google Confidential and Proprietary11
Standard YVA Expandable YVA
Standard YVA +
Mobile Roadblock
Expandable YVA +
Mobile ...
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The Middle East Loves Youtube

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Make YouTube Yours

YouTube Homepage Advertising is Now in MENA

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The Middle East Loves Youtube

  1. 1. Google Confidential and Proprietary Make YouTube Yours YouTube Homepage Advertising is Now in MENA
  2. 2. Google Confidential and Proprietary2 Google Confidential and Proprietary2 YouTube is Everywhere Mass audience for mass exposure 4B+global views per day (600M on mobile) 800MUnique visitors per month 3rdLargest site on the internet Source : Internal data, Comscore
  3. 3. Google Confidential and Proprietary3 Google Confidential and Proprietary3 The Middle East Loves Youtube +180mPlaybacks per day in MENA
  4. 4. Google Confidential and Proprietary4 Own The World’s #1 Entertainment Destination
  5. 5. Google Confidential and Proprietary5 Incredible Reach… Daily Impressions in KSA, UAE, EG and MA on homepage Place Text Here
  6. 6. Google Confidential and Proprietary6 …Across MENA
  7. 7. Google Confidential and Proprietary7 Extend to new screens Own all of YouTube for 24 hours, on any screen, by adding the mobile roadblock. + YouTube Homepage 6.2M impressions per day YouTube Mobile Roadblock 5.6 M impressions per day =
  8. 8. Google Confidential and Proprietary8 Mastheads Lead To Significant Uplift In Brand Engagement Across Web 2.2x 5.5x 5.5x 5.2x 5.4x Branded search engine query Advertiser site visit YouTube Video Views Branded YouTube query Any of these activities Source: Homepage Impact Study, November 2009, updated December 2010. Median of exposed group as compared to control group indexed at 100%. Top Performing Campaigns 4X 18X 6X 6X 18X Control Exposed
  9. 9. Google Confidential and Proprietary9 Ad exposure drives engagement Users Seeing the Homepage Ad 2-3 Times Interacted Twice As Much Ad Exposure Drives Engagement
  10. 10. Google Confidential and Proprietary10 Pricing
  11. 11. Google Confidential and Proprietary11 Standard YVA Expandable YVA Standard YVA + Mobile Roadblock Expandable YVA + Mobile Roadblock COUNTRY KSA 2,500,000 Est. Impressions 4,000,000 Est. Impressions $43,000 $50,000 $60,000 $67,500 AE 800,000 Est. Impressions 900,000 Est. Impressions $15,000 $17,500 $19,000 $21,500 EG 1,500,000 Est. Impressions 300,000 Est. Impressions $18,000 $21,000 With MENA 4 Bundle* MA 1,400,000 Est. Impressions 400,000 Est. Impressions $18,000 $21,000 With MENA 4 Bundle* MENA 4 6,200,000 Est. Impressions 11,800,000 Est. Impressions $78,000 $90,000 $100,000 $115,000 YouTube Homepage Pricing Cost per day + + • Impression numbers based on observed daily averages, not guaranteed. • Reservations cancelled within 30 days will be charged a cancellation fee. *Included with MENA 4 bundle only

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