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Fishing With a Keyboard I Google - Peter Greenberger

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Peter Greenburger from Google explains how using Adwords helps campaigns grow their house file by getting people to engage on the issues they care about.

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Fishing With a Keyboard I Google - Peter Greenberger

  1. 1. Fishing for Supporters Online How campaigns can use Google to capture data Peter D. Greenberger, Elections & Issue Advocacy April 20, 2009
  2. 2. List Building: Offline Events Drive Online Search
  3. 3. List Building: Capitalize on Spikes in Interest
  4. 4. List Building: Capitalize on Spikes in Interest
  5. 5. Missing the Tea Party…
  6. 6. Segment Your Data with AdWords <ul><ul><li>Attract supporters by issue </li></ul></ul><ul><ul><li>Identify interested voters </li></ul></ul><ul><ul><li>Recruit new supporters </li></ul></ul><ul><ul><li>Build rapid response teams </li></ul></ul><ul><ul><li>Rebut rumors and attacks </li></ul></ul><ul><ul><li>Get Out the Vote! </li></ul></ul>
  7. 7. Message Testing in Real Time
  8. 8. Thank you Questions?

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