3D Job Descriptions: Using video to recruit


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3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:

Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)

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  • My passion around social and video and my background at 10 staffing firms love hate relationship but passion for the industry and function, potbelly and aon then on my own and green screen studio and then patrick and socialrna
  • The rise of broadband and better mobile access have heralded a increase in video usage beyond the desktop or “2ndst screen”. Coupled with social and the easability to share with your community has made for an dramatic increase in the video sharing usage over the last 6 years. From 33% in 2006 to 71% in 2011
  • One site that we can point to more than any other of course is Youtube. After 5 years in existence in 2010, it reported "nearly double the prime-time audience of all three major U.S. television networks combined" every day. Since then, YouTube's daily audience has doubled again. Social media, transparency, sharing, low quality believable.
  • From 2010 to 2011 video streaming has seen a 93% increase
  • http://www.metacafe.com/watch/1064891/microsoft_mindquest_viral_recruitment_video/http://www.youtube.com/watch?v=id0uHBuhXtYhttp://vimeo.com/19996829
  • Today's employee is a consumer, a content creator, a blogger, a video director, a social media and mobile technology expert.
  • To even develop a video that articulates your org and your personal brand you need to think about a couple of things.
  • Want HR to be like this kid. So excited about whats coming. Hopefully you can share the video on consumer facing social channels within the org or the website. At least just had them say it’s ok go ahead an do whatever you want.
  • So how do you take your strategy and implement it on a daily basis? These are my anti eye glazing analogies for social engagement. Fishing, working out and partying. We’ve all either done these or seen them done on tv or in person.
  • Viddy is a potential Facebook acquistion along the same lines as instagram but for video. Mark Zuckerberg recently signed up for the service.
  • http://youtu.be/KXB1nhJC3so
  • 3D Job Descriptions: Using video to recruit

    1. 1. 3D job descriptions how to use video to recruit consumer/candidatessocialRNA ©2012
    2. 2. who we are? socialRNA delivers everything companies and employees need to easily embed social into every day work we develop, implement and measure social business programs that improve organizational performance from recruiting, sales, employee engagement to customer service and product developmentsocialRNA ©2012
    3. 3. what we will cover • online video landscape • companies doing it today • develop your strategy for video job descriptions • successfully differentiate yourself and your brand in the market • use and market videos effectively using different platforms – from YouTube to LinkedIn • efficiently execute the video process (i.e. write a script and be prepared on camera!)socialRNA ©2012
    4. 4. “The rise of broadband and better mobile networks and devices has meant that video has become an increasingly popular part of users’ online experiences,” And video-sharing sites are very social spaces as people vote on, comment on, and share these videos with others.” - Pew Internet and American life project 2011socialRNA ©2012
    5. 5. in 2011 one 500 Tweets per nearly 17 million people trillion hits were minute contain a have connected their made to the YouTube link YouTube account to site another social network like Facebook, Twitter , 100 Orkut, etc. million people share YouTube socially (via link, Tweet, etc) YouTube each week Videos get more than 3 billion views per day 150 years of there is more video YouTube videos uploaded to YouTube in are watched every 30 days than the three day on Facebook major US networks created in 60 years of programmingsocialRNA ©2012
    6. 6. socialRNA ©2012
    7. 7. company viralsocialRNA ©2012
    8. 8. hiring managers and recruiterssocialRNA ©2012
    9. 9. company channelssocialRNA ©2012
    10. 10. socialRNA ©2012
    11. 11. engagement strategy Create a marketing plan around your business objectives. What does your company “own” in Ownable the marketplace? What do you “own” in the Position marketplace? How do you compliment each other? Customer Service? Personality? Industry Expert? Job Specialty Ninja? Branding Identify Who is your target audience? Strategy Target Inside/Outside Sales Reps, Customer Audience Service Influencers, Competitors? Engage What are your touch points? Facebook, Twitter, LinkedIn, Youtube, Foursquare, Tumblr, Pinterest?socialRNA ©2012
    12. 12. marketing alignment marketing recruitingsocialRNA ©2012
    13. 13. Working Out Fishing PartyingsocialRNA ©2012
    14. 14. Slideshare + YouTube = LinkedInsocialRNA ©2012
    15. 15. additional video resourcessocialRNA ©2012
    16. 16. benefits • candidates self select out • extend company brand beyond marketing • empower and include your employees in recruitment beyond referrals • shorten recruiting cyclesocialRNA ©2012
    17. 17. how to create 3D job descriptionssocialRNA ©2012
    18. 18. recording toolssocialRNA ©2012
    19. 19. content development tools• develop script• time it out 1:00 - 1:30 max• use free easyprompter.comsocialRNA ©2012
    20. 20. filming • shoot in a quiet location, when possible • if interviewing someone ask questions and have them repeat them back in their answers • if filming yourself use teleprompter if possible • use a lavalier mic when possible • look directly into the camera • Smile socialRNA ©2012
    21. 21. recruiter case studysocialRNA ©2012
    22. 22. “Thank you for being so super-responsive by emailing me after I reached out yesterday. If only more recruiters were like you! And I LOVE your intro video! Such a great touch and good way to present your background and beliefs about your business. I dont know about anyone else, but I definitely appreciated your point about taking time to breathe while "on the job-hunt!” “Hello Loryn, I am NYC based illustrator, designer, animator. I got your email from “I think that your video is a great Linkedin... I am segueing my career towards idea! Where can I sign-up to record the wide world of e-learning and was one? ;) I really like it, and it wondering if you dealt with any companies in definitely allows people to get to that field and if you had any advice for my know your personality a bit! I feel pursuit. I like your video on your LI page, its like most people want to work with cute and I too am a huge yoga enthusiast, people who have cool personalities! actually going to hit the mat right now:)” So youre right on target! “ “Hey there Loryn! I just saw “Saw your video on your video on LinkedIn and LinkedIn. Very cool.” wanted to say hello.”socialRNA ©2012
    23. 23. Homework Today: Think about your ownable position and how it aligns to the orgs Tomorrow: Determine what hiring manager would be open to being interviewed Tuesday 5/29: Write out a one page script Thursday 5/31: Do a test video from your laptop or computer camera Future: Talk to marketing and develop a video strategy 23socialRNA ©2012
    24. 24. THANK YOU! mike dwyer twitter: @cruiter phone: 312-576-9811 email: mike.dwyer@socialrna.com website: www.socialrna.comsocialRNA ©2012