Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Visualization in the Age of Data (for Social Media)

712 views

Published on

Examples of data visualization hubs for brand social listening and digital analytics; sci fi, my creations for clients, employers and inspirations.
Click here for video: https://vimeo.com/72019454

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Visualization in the Age of Data (for Social Media)

  1. 1. Michael Durwin Visualization in the Age of Data
 For Social Media
  2. 2. Michael Durwin Click to watch video
  3. 3. MichaelMichael What Moves Your Space-age digital interfaces have been with us for over 50 years.
  4. 4. MichaelMichael What Moves Your They teased us with easy-to- consume data visualization…
  5. 5. MichaelMichael What Moves Your …for 40 years before Google Analytics
  6. 6. MichaelMichael What Moves Your And while sci-fi continues to inspire us…
  7. 7. MichaelMichael What Moves Your …reality has been quickly catching up to fantasy
  8. 8. MichaelMichael What Moves Your We don’t have to settle for this.
  9. 9. MichaelMichael What Moves Your We can have this.
  10. 10. MichaelMichael What Moves Your Start with a few of these.
  11. 11. MichaelMichael What Moves Your And add these Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174 Your Twitter Performance Report Your Twitter account has been analyzed for network size, engagement and content quality: @GermanyTourism [https://twitter.com/GermanyTourism] Registered on 11/14/2008 Followers 26,089 Following 1,052 Tweets 6,968 Photos/Videos 377 Follower ReTweets 11,394 Potential Human Reach 2,396,041 Engagement 91.84 humans reached per follower 13.6% % of Tweets with image or video 83.3% % of Tweets ReTweeted Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174 Tweets 6,968 Photos/Videos 377 Follower ReTweets 11,394 Potential Human Reach 2,396,041 Engagement 91.84 humans reached per follower 13.6% % of Tweets with image or video 83.3% % of Tweets ReTweeted Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174 Tweets 6,968 Photos/Videos 377 Follower ReTweets 11,394 Potential Human Reach 2,396,041 Engagement 91.84 humans reached per follower 13.6% % of Tweets with image or video 83.3% % of Tweets ReTweeted
  12. 12. Michael Data Visualization Examples
  13. 13. Michael Fuseideas: Analytics Aggregation Dashboard • Real-time reporting tool to eliminate monthly reporting • Aggregation of Google Analytics, AdWords, Facebook Analytics, Twitter Analytics, YouTube Analytics • Real-time reporting • Strategist notes • Event (campaign launch, press releases, etc) calendar • 24/7 client access Interface Strategy & Design
  14. 14. Michael Fuseideas: • Lead capture and client competitive analysis tool • Twitter account standings: followers, following, tweets, etc. • Publishing behavior • Engagement, Reach and Follower growth trends • Retweet rate and visual density • Proprietary Potential Human Reach™ algorithm • www.potentialhumanreach.com Interface Strategy & Design
  15. 15. Michael University of Virginia: • Connect Glassdoor and LinkedIn data to create professional profile trends from UVA alumni • Show potential career paths based on curriculum and current job trends Career CentralPath Interface Strategy & Design
  16. 16. Michael Cayman Islands: Concierge App Interface Strategy & Design
  17. 17. Michael Boston Technologies: Liquidity Bridge Mission Control Center • Monitor all client transaction • Manned 24/7 for customer support with 3 12-person teams • Data visualization wall and individual workstations • Company-wide transparency Interface Strategy & Design
  18. 18. Michael Boston Technologies: Currency Center • Provide clean, modern interface for multimillion dollar trades • Reduce mis-clicks • Offer quick visual reference for quick trading Interface Strategy & Design
  19. 19. Michael 3rd Party Tools: Netbase, NUVI, CubeYou
  20. 20. Michael Inspiration: McDonald’s Global Brand Hub
  21. 21. Michael Inspiration: Gatorade Mission Control
  22. 22. Michael Inspiration: Coca Cola Brand Hub
  23. 23. Michael Inspiration: Clemson University Social Media Mission Control
  24. 24. Michael Inspiration: Dreamforce Social Media Command Center
  25. 25. Michael What will YOUR Brand Hub Look Like? Michael

×