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Michael Durwin
Paid Social Media
CASE STUDIES
Michael
Big Sky Montana

In Depth Case Study
Michael
Big Sky Montana: Campaign History
Fuseideas launches 1st
carousel ad for Big Sky
Aug 2015
11,124 Website clicks
9....
Michael
Big Sky Montana: Facebook CTR
CTR
0
2.5
5
7.5
10
0.74
1.2
1.94
1.47 1.17
1.81
4.33
7.91
7.53
8.02 8.18 8.45
7.72
8...
Michael
CPC
0
0.35
0.7
1.05
1.4
1.32
0.57
0.5
0.43
0.38 0.35
0.16
0.08
0.17
0.05 0.03
0.11
0.03 0.05 0.05 0.02
Big Sky Mon...
Michael
Big Sky Montana: Facebook Video Ads Content Test
Michael
Big Sky Montana: Facebook Carousel Ads Content Test
Michael
Big Sky Montana: Facebook Pro Vs. Consumer Content Test
Michael
Big Sky Montana: Facebook Canvas Ad
Michael
Big Sky Montana: Instagram Carousel Content Test
Michael
Case Study Overviews
Michael
Virginia Commonwealth University
CTR: 4.88%
CPC: $0.10
Goal: Seminar Registration
Michael
Radford College
CTR: 2.77%
CPC: $0.17
Goal: MBA Applications
Michael
Iona College
CTR: 2.02%
CPC: $0.75
Goal: Follower Acquisition
Michael
William Paterson University
CTR: 2.65%
CPC: $0.09
Goal: Applications
Michael
Hartsfield-Jackson Atlanta International Airport
CTR: 5.89%
CPC: $0.11
Goal: App downloads
Michael
Earth Shoes
CTR: 10.43%
CPC: $0.05
Goal: sales
Michael
Bermuda Tourism
CTR: 4.49%
CPC: $0.35
Goal: fan acquisition
Michael
Mass General Hospital Pediatric & Adult ADHD
CTR: 5.02%
CPC: $0.10
Goal: study participant
acquisition
Michael Durwin
Thank You
mdurwin@gmail.com 617.840.2618
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Paid Social Case Studies

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Paid Social Case Studies

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Paid Social Case Studies

  1. 1. Michael Durwin Paid Social Media CASE STUDIES
  2. 2. Michael Big Sky Montana
 In Depth Case Study
  3. 3. Michael Big Sky Montana: Campaign History Fuseideas launches 1st carousel ad for Big Sky Aug 2015 11,124 Website clicks 9.69% CTR
 176,404 Impressions July 2016 Fuseideas 1st Facebook campaign for Big Sky focused on winter activities using professional photography and client- defined targeting parameters In a test against professionally shot video, our consumer- generated, iPhone- filmed bison traffic blocker ad outperformed the pro- shot video ad by 5-to-1 The introduction of wildlife, initially as a background element, led us to discover a preference for wildlife over human activities Video ads are introduced on Facebook Dec 2014 4,234 Website clicks 1.36% CTR
 361,883 Impressions June 2015 Canvas ads launch May 2016 Fuseideas launches 1st Instagram ad for Big Sky Sept 2015
  4. 4. Michael Big Sky Montana: Facebook CTR CTR 0 2.5 5 7.5 10 0.74 1.2 1.94 1.47 1.17 1.81 4.33 7.91 7.53 8.02 8.18 8.45 7.72 8.35 7.98 9.96
  5. 5. Michael CPC 0 0.35 0.7 1.05 1.4 1.32 0.57 0.5 0.43 0.38 0.35 0.16 0.08 0.17 0.05 0.03 0.11 0.03 0.05 0.05 0.02 Big Sky Montana: Facebook CPC
  6. 6. Michael Big Sky Montana: Facebook Video Ads Content Test
  7. 7. Michael Big Sky Montana: Facebook Carousel Ads Content Test
  8. 8. Michael Big Sky Montana: Facebook Pro Vs. Consumer Content Test
  9. 9. Michael Big Sky Montana: Facebook Canvas Ad
  10. 10. Michael Big Sky Montana: Instagram Carousel Content Test
  11. 11. Michael Case Study Overviews
  12. 12. Michael Virginia Commonwealth University CTR: 4.88% CPC: $0.10 Goal: Seminar Registration
  13. 13. Michael Radford College CTR: 2.77% CPC: $0.17 Goal: MBA Applications
  14. 14. Michael Iona College CTR: 2.02% CPC: $0.75 Goal: Follower Acquisition
  15. 15. Michael William Paterson University CTR: 2.65% CPC: $0.09 Goal: Applications
  16. 16. Michael Hartsfield-Jackson Atlanta International Airport CTR: 5.89% CPC: $0.11 Goal: App downloads
  17. 17. Michael Earth Shoes CTR: 10.43% CPC: $0.05 Goal: sales
  18. 18. Michael Bermuda Tourism CTR: 4.49% CPC: $0.35 Goal: fan acquisition
  19. 19. Michael Mass General Hospital Pediatric & Adult ADHD CTR: 5.02% CPC: $0.10 Goal: study participant acquisition
  20. 20. Michael Durwin Thank You mdurwin@gmail.com 617.840.2618

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