Enhanced Campaigns with Google Shopping

500 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Enhanced Campaigns with Google Shopping

  1. 1. Google AdWords Don’t Panic and Carry On: What Google AdWords Enhanced Campaigns Mean for Your PPC
  2. 2. MICHAEL DURWIN DIRECTOR OF MARKETING mdurwin@exclusiveconcepts.com
  3. 3. MATTHEW UMBRO DIRECTOR PAID SEARCH Founder PPCChat mumbro@exclusiveconcepts.com
  4. 4. Agenda Digital Landscape What are Enhanced Campaigns? Key Takeaways Questions
  5. 5. Agenda Digital Landscape What are Enhanced Campaigns? Key Takeaways Questions
  6. 6. Context Creates New Opportunities
  7. 7. Different Devices - Different Intent
  8. 8. Google AdWords Enhanced Campaigns
  9. 9. One Campaign to Rule Them All
  10. 10. Legacy Campaigns
  11. 11. Features
  12. 12. Mobile Specific Ads
  13. 13. Ad Extension Scheduling
  14. 14. Key Takeaways
  15. 15. Account Migration
  16. 16. Migration Deadline – mid-2013
  17. 17. You Can’t Avoid Mobile, Sorta
  18. 18. Tablets
  19. 19. Smart Ads
  20. 20. Advanced Ad Extensions
  21. 21. Adjust Bids by Location & Device
  22. 22. Mobile Device Bidding
  23. 23. Q & A
  24. 24. Q & A Watch your Inbox for an email coming from us soon… - To Download this deck - Watch a video of this webinar - To learn more about our PPC services - Download our PPC and Google Shopping brochures - Sign up for Google Shopping Webinar Feel free to share anything you’ve learned here or visit our website: www.exclusiveconcepts.com Thank you!

×