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Gain insightful understanding instantly with Perception Analyzer

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Perception Analyzer allows moderators to capture instant feedback from consumers viewing commercials, concepts or other materials using a dial system. Respondents provide continuous feedback that is displayed in real-time, allowing researchers to quickly understand reactions and gauge what elements are positively or negatively received. After viewing, respondents discuss their reactions in an in-depth moderated discussion to understand the "whys" behind them. The process provides rich qualitative insights that can be used to refine new concepts or messages and ensure they will resonate with target audiences.

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Perception Analyzer q u a l i t a t i v e u n d e r s t a n d i n g i n s t a n t l y w i t h c o n s u m e r s
Perception Analyzer In a Nutshell ,[object Object],[object Object]
How It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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What's the End Result or Take Away? ,[object Object]
When to use Perception Analyzer ,[object Object],[object Object],[object Object],[object Object]
Other Applications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question Types
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Discrete Choice ,[object Object]
Intensity Scale ,[object Object]
Moment-to-Moment ,[object Object]
Moment to Moment Output ,[object Object],[object Object],[object Object],[object Object]
Trade-off Analysis ,[object Object],[object Object],[object Object]
X Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object]

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