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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   1
SRG   IS A BRAND STRATEGY,   INNOVATION, AND   CREATIVITY FIRM   + Boulder-based, 130 people   + Global capabilities   + 2...
Nutrition Business Journal: The leading business intelligence resourcefor the global nutrition industry since 1996.       ...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   4
AGENDA                                          &                      PARTICIPANTS        + The Century at a Glance      ...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   6
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   7
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   8
THE NATURAL                                   We think of this world in three pieces—though the recession                 ...
PRODUCT SEGMENTS                                                                                                   $87.8B ...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   11
NEXT INTRODUCTION                                                     | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGH...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   13
ANCIENT                                             From forbidden fruit to super fruit.   WISDOMSRG AND NUTRITION BUSINES...
ANCIENT                                   This is not what we mean by ancient wisdom…   WISDOMSRG AND NUTRITION BUSINESS J...
ANCIENT                               But chia is emerging as another new, novel ingredient—in time   WISDOM              ...
ANCIENT                               But chia is emerging as another new, novel ingredient—in time   WISDOM              ...
ANCIENT WISDOM               WAY BETTER SNACKS                                                             BRAD’S RAW FOOD...
ANCIENT WISDOM                                (FARMHOUSECULTURE.COM)                     VERIA ID INNERDOSHA AND          ...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   20
TRANSPARENCY                                           Political Implications: Stuxnet virus. Effective but   TRANSCENDED ...
TRANSPARENCY                                           GOOD AND BAD: Kashi vs. Honest Tea   TRANSCENDEDSRG AND NUTRITION B...
TRANSPARENCY                                           GOOD AND BAD: Kashi vs. Honest Tea   TRANSCENDEDSRG AND NUTRITION B...
ONE DEGREE                                                         | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS ...
TRANSPARENCY   TRANSCENDED          ONE DEGREE ORGANIC FOOD          (ONEDEGREEORGANICS.COM)             BROOKLYN SALSA CO...
TRANSPARENCY   TRANSCENDED                                                        FOODUCATE                               ...
DECONSTRUCTION              We have entered an age of profound deconstruction that is              evident in product, pro...
FUTURES2020: ELEGANT REDUCTION Elegant Reduction sees the opportunity in right-sizing your solution—delivering less overal...
REVELRY BRANDS,                                              BRENDAN SYNNOTT                                              ...
INNOVATION    JONES SODA                                                                        BACK TO THE ROOTS    JONES...
RAW MESSAGING                                                                                            SIR RICHARD’S CON...
MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   32
MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   33
MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   34
CONCLUSION                                                                                        This is not about specif...
This is the premier insider’s guide to THE NATURAL PRODUCTS                                                               ...
Thanks!         John Grubb, Managing Partner                                         Carlotta Mast, Senior Director of Con...
SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012   38
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Market Outlook and Strategy Update for CPGs and Entrepreneurs

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Dynamic change in nutrition and health & wellness markets and ever-shifting strategic developments in the food, pharmaceutical and consumer packaged goods industry continue to change the competitive framework of the industry. NCN and Sterling-Rice present and discuss recent market statistics, transactions and the top trends in the nutrition and health & wellness industry.

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Market Outlook and Strategy Update for CPGs and Entrepreneurs

  1. 1. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 1
  2. 2. SRG IS A BRAND STRATEGY, INNOVATION, AND CREATIVITY FIRM + Boulder-based, 130 people + Global capabilities + 28 years and going strongSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 2
  3. 3. Nutrition Business Journal: The leading business intelligence resourcefor the global nutrition industry since 1996. newhope360.com/ newhope360.com/
  4. 4. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 4
  5. 5. AGENDA & PARTICIPANTS + The Century at a Glance + John Grubb, Managing Partner, SRG + Ancient Wisdom + Carlotta Mast, Senior Director of Content and Insights at New + Transcendent Transparency Hope Natural Media + Deconstruction + Kevin Whitcher, Director of Strategy, SRGSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 5
  6. 6. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 6
  7. 7. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 7
  8. 8. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 8
  9. 9. THE NATURAL We think of this world in three pieces—though the recession slowed growth, the market is back to outpacing PRODUCTS conventional and is beginning to reach real scale. MARKETPLACESRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 9
  10. 10. PRODUCT SEGMENTS $87.8B NATURAL, ORGANIC Condiments AND FUNCTIONAL FOOD Packaged/prepared Dairy foods AND BEV MARKET, 2011 Fruits and Snack foods vegetables Breads $30.6B SUPPLEMENTS and grains $14.7B NATURAL LIVING MARKET, 2011 Beverages MARKET, 2011 Bath/ Natural/organic Meat, fish and toilet soap household cleaners poultry Specialty/ other Natural/organic pet food Vitamins Hair Organic flowers products Total organic fiber (lines and clothing) Mealreplacements Pet supplements Minerals Skincare Herbs/botanicals Sports Herbs/ nutrition botanicals SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 10
  11. 11. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 11
  12. 12. NEXT INTRODUCTION | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 12
  13. 13. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 13
  14. 14. ANCIENT From forbidden fruit to super fruit. WISDOMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 14
  15. 15. ANCIENT This is not what we mean by ancient wisdom… WISDOMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 15
  16. 16. ANCIENT But chia is emerging as another new, novel ingredient—in time WISDOM for its fifth millennium of cultivation.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 16
  17. 17. ANCIENT But chia is emerging as another new, novel ingredient—in time WISDOM for its fifth millennium of cultivation.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 17
  18. 18. ANCIENT WISDOM WAY BETTER SNACKS BRAD’S RAW FOODS GOWAYBETTER.COM BRADSRAWCHIPS.COM NATURAL VITALITY VITALITY B COMPLEX NATURALVITALITY.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 18
  19. 19. ANCIENT WISDOM (FARMHOUSECULTURE.COM) VERIA ID INNERDOSHA AND SO SELF OPTIMIZE VERIA.COM DAHLICIOUS LASSI DAHLICIOUS.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 19
  20. 20. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 20
  21. 21. TRANSPARENCY Political Implications: Stuxnet virus. Effective but TRANSCENDED now public—accidental leak or strategic boast.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 21
  22. 22. TRANSPARENCY GOOD AND BAD: Kashi vs. Honest Tea TRANSCENDEDSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 22
  23. 23. TRANSPARENCY GOOD AND BAD: Kashi vs. Honest Tea TRANSCENDEDSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 23
  24. 24. ONE DEGREE | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 24
  25. 25. TRANSPARENCY TRANSCENDED ONE DEGREE ORGANIC FOOD (ONEDEGREEORGANICS.COM) BROOKLYN SALSA COMPANY (BKSALSA.COM) SPROUT SKINCARE (SPROUTSKINCARE.COM)SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 25
  26. 26. TRANSPARENCY TRANSCENDED FOODUCATE (FOODUCATE.COM) GAIA HERBS (GIAHERBS.COM) HERBALIFE (HERBALIFE.COM)SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 26
  27. 27. DECONSTRUCTION We have entered an age of profound deconstruction that is evident in product, process, design and messaging.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 27
  28. 28. FUTURES2020: ELEGANT REDUCTION Elegant Reduction sees the opportunity in right-sizing your solution—delivering less overall, but more of what your consumer wants. Pretty good is often good enough.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 28
  29. 29. REVELRY BRANDS, BRENDAN SYNNOTT | VIDEO |SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 29
  30. 30. INNOVATION JONES SODA BACK TO THE ROOTS JONESSODA.COM BTTRVENTURES.COM MEGA FOOD MEGAFOOD.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 30
  31. 31. RAW MESSAGING SIR RICHARD’S CONDOM CO. BLUEPRINTJUICE SIRRICHARDS.COM BLUEPRINTJUICE.COM THREE TWINS ICE CREAM THREETWINSICECREAM.COMSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 31
  32. 32. MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 32
  33. 33. MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 33
  34. 34. MACRO FORCESSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 34
  35. 35. CONCLUSION This is not about specific products and brands but rather the trajectory and change that these macro forces imply—both for the natural products industry and consumer packaged goods broadly.SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 35
  36. 36. This is the premier insider’s guide to THE NATURAL PRODUCTS where the natural products market is INDUSTRY FORECAST 2013 now—and where it is headed. Born from the partnership of New Hope Natural Media’s Nutrition Business Journal and SRG, this comprehensive report provides a deep dive into the trends and market forces affecting the natural products industry. NEXT also identifies the products, people, and macro forces that will shape and provide the greatest opportunities for tomorrow’s natural products landscape. Also available in category specific chapters. Buy one now at www.nextforecast.comSRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 36
  37. 37. Thanks! John Grubb, Managing Partner Carlotta Mast, Senior Director of Content and Insights 303-381-6479 303-998-9119 jgrubb@srg.com carlotta.mast@penton.com Kevin Whitcher, Director of Strategy 303-381-6415 kwhitcher@srg.com Sterling-Rice Group 1801 13th Street, Suite 400 Boulder, Colorado 80302SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 37
  38. 38. SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 38

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