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Mobile messaging solutions for online gaming companies

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Gaming use case presentation of the MDK Messenger. Mobile application possibilities for online and mobile gaming. In-game Messenger. Mobile content sharing trends. MDK Introduction, Technical Background.

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Mobile messaging solutions for online gaming companies

  1. 1. Mobile Gaming Revolution November 2015 1
  2. 2. Messaging is a crucial trend for the gaming industry expanding into the mobile market. 2 100% 192% 320% 617% 844% 100% 107% 112% 118% 123% 102% 106% 116% 158% 2011 2012 2013 2014 2015 Mobile Messaging MAU* Online Gambling Market Fantasy Sports Players NA *Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype, Snapchat, Viber, Line, Kakaotalk ** Google Trends for “Fin Tech” and “Fintech”
  3. 3. 3 • MDKs push technology decreases server load • Server automatically calculates new points for bets, as soon as updated information is available • Results are pushed to users’ devices instantly Heavy server load through user’s manually refreshing the app Bad user experience, constant action required Simultaneous push notifications cause load peaks • MDK’s infrastructure always displays the latest data • No need anymore for manual updates without knowing, if new data is available • 14% load reduction • MDK’s push nofitications can be distributed over time • User bacthes allows smooth loads and behavior stearing MDK’s infrastructure solves three issues mobile gambling applications commonly face.
  4. 4. Our vision – Supply the infrastructure for mobile gambling through live messaging interaction. 4 How to use messaging to captivate users? How to reduce server load and increase app speed? How to use mobile to optimize user experience? White Label Messenger Instant Messaging Content & Data Sharing Low Power- Consumption Security & Encryption
  5. 5. Introducing MDK: a white label messaging infrastructure for messaging & context rich applications. Highly scalable infrastructure, capable of absorbing any growth needs and designed to seamlessly integrate with third party services. Safety & Encryption All communication and data is encrypted and hosted using industry security standards. 5 Messaging Send text, audio, picture and video messages to single contacts or groups. User Profiles Provide complete user profiles, including customisable themes and third party social media integration. Content & Data Storage Securly upload, store & send content within the MDK infrastructure or through third party services. Events Create and manage events for private and public audiences featuring automatic reminders
  6. 6. Use Case: “Gambify” – Social betting with your friends. 6 1 2 3 4 Predict Match Results See Friends’ Predictions Compete With Your Peers Chat With Your Friends Transforms mobile gambling into a social experience on
  7. 7. Use Case: Fantasy Football Messenger – Increase mobile engagement 7 Push Technology Advantages Increased stability Reduced server costs Improved user experience Seamless integration Enabled features Current Application MDK Add-Ons Compete with friends  Social Messaging Performance Tracking  Full Context Analysis Live Drafts  Simultaneous Content Sharing Game Updates  Push Notifications News & Research  Adaptive Subscriptions  > 50% of NFL fantasy players use the mobile app  MDK creates a truly immersive mobile experience  Messaging & social features increase user engagement
  8. 8. MDKs feature set is to provide opportunities to build messaging platforms and allow third party integration. Messaging Send text, audio, picture and video messages to single contacts or groups. User Profiles Provide complete user profiles, including customisable themes and third party social media integration. Location Services Share specific location data and geo- tag messages by activating the location services functionality. Content & Data Storage Securley upload, store & send content within the MDK infrastructure or through third party services. Authentification & Verification Secured user authentication via validated phone numbers or social media profiles. Notifications Push notifications for messages and events to specific contacts or groups. VOIP Transmit voice data and set up mailboxes for missed calls. Third Party Services Integrate third party content platforms, such as YouTube and allow sharing of internal data to outside web properties. Events Create and manage events for private and public audiences. Polls & Reminders Allow the creation, sharing and exporting of context based polls and reminders. Streaming & Conferencing Stream video and voice live to follower audiences or within a private and secure environment. Location Search & Discovery Implement any number of location based search and discovery features. Payments Send and receive money through third party payment wallets, such as Google Wallet or PayPal. Content Platforms Build a content platform and marketplace, to allow the exchange of user generated content. Voice Recognition Transform audio into text. Follower Chats Enhanced administrative capabilities for VIPs, themes and events. Analytics Advanced user administration and analytic capabilities. Translation Services Enhance your communication capabilities with translation from services such as Google Translate. CoreFeaturesLogisticsFeaturesExtendedFeatures 8
  9. 9. The MDK architecture – Providing a full stack mobile environment solution. 1 2 3 4 2. MESSAGING BACKEND Highly available server cluster 3. SERVER INFRASTRUCTURE Lightweight communication protocol based on MQTT 1. MESSAGING PROTOCOL Client integration via APIs and cross platform SDKs 4. CLIENT INTEGRATION Highly scalable messaging application server 9
  10. 10. The MDK architecture is flexible and designed to integrate third-party sources and content providers. MDK Services Databases Contacts Third-Party Services & Content Providers Cloud based On-premise Messaging Push Notifications Profiles 3rd Party Integration ... Analytics Administrative Services MQTT / HTTP API MQTT/HTTPAPI MultiChannelMessaging Gambling & Betting 10
  11. 11. In a nutshell: Context messaging technology for full mobile opportunities. 11 A mobile, feature-rich messenger front-end 1. Social, interactive, context-dependent engagement. 2. High retention rates and customer insight creation. 3. Secure encryption and an efficient, reliable infrastructure.
  12. 12. US Office 101 West Broadway, Suite 110, 9101 San Diego, California, USA German Office Borsigstraße 9 10115 Berlin, Germany MDK Labs GmbH Kilian Thalhammer Email: kilian.thalhammer@mdk.io Phone: +49 160 47 84995 Russian Office Sheremetyevskaya 6 bld. 1 129594 Moscow, Russia 12

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