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Tendances Marketing pour 2014 (LabCom)

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Pour lancer la conférence, j'ai créé un keynote sur ce que je vois comme les plus grandes tendances marketing. Dans un monde où les nouveautés deviennent plus mainstream, le focus se porte sur l'état d'esprit dans lequel on se trouve. Il y a une lutte entre deux pôles qui se fait a plusieurs niveaux: entre la vie privée et la sécurité, la vie personnelle et la vie professionnelle, la confidentialité et l'esprit de collaboration, entre le court term et le long term et enfin, entre le data qui permet d'apprendre et de customiser (Big Data) et le data qui est espionné (Big Brother).

Voici, les dix grandes tendances alors. Aucune est novatrice. En revanche, la nouveauté est dans la manière que nous l'abordons. A chaque tendance, il y a une nouvelle question stratégique qui est posée.

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Tendances Marketing pour 2014 (LabCom)

  1. 1. les tendances 2014
  2. 2. 2014 SILENCE le nouveau luxe
  3. 3. BIG BROTHER Privé Personnel Confidentiel Court term BIG DATA Sécurité Professionnel Open Long term
  4. 4. l’art du storytelling…
  5. 5. newsjacking est l’art d’utiliser du contenu, tel qu’un blog, vidéo, ou Tweet, en surfant sur les actualités
  6. 6. le nouvel arrivé
  7. 7. Marketing Technology Ressources Humaines
  8. 8. Mobile 1 real estate notifications service(s)! 2
  9. 9. VIDEO 2 & GIF gif is the gift!
  10. 10. DATA a qui appartient le data ? SMART DATA SMALL DATA
  11. 11. Marketing Automation 4
  12. 12. Marketing Technology Ressources Humaines
  13. 13. Sécurité / Privé 5
  14. 14. Wearable Glass Half Empty or Half Full? 6
  15. 15. 7 Impression 3D
  16. 16. 8 Coding
  17. 17. Marketing Technology Ressources Humaines
  18. 18. 9 Talent L’écriture! Photo! Vidéo… C r é a t i v i t é !
  19. 19. 10 Apprentissage
  20. 20. > 106,000 inscrits

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