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Digital Transformation – More than resources, a mindset [Infographic]


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If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny question of resources, benchmarking marketing spend on digital and where the biggest opportunities are said to be among the digital tools and platforms.

First published here:

This infographic is part of a series on digital transformation. Here is the first one entitled, “Winning at Digital Transformation,” which looks at the role of leadership in the digital transformation process.

Published in: Marketing
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Digital Transformation – More than resources, a mindset [Infographic]

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