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Mind the Gap and Google will love you, too

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Tips and tricks for building a strong online brand with 4 sets of practical tools to help drive a content strategy and develop a powerful online presence. This presentation was made at the AFCP 2015, presided by Christine Morlet, in Paris. Please subscribe to my newsletter if you like what you see! http://myndset.com/subscribe

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Mind the Gap and Google will love you, too

  1. 1. @mdial Mind the Gap and Google Will Love You, Too
  2. 2. All rights reserved - The Myndset Company @mdial CREDIBILITY Issue of trust Business Executives Marketing USA - Gallup, Nov 2012
  3. 3. All rights reserved - The Myndset Company @mdial SAY DO FAIRE DIRE SAY DO SAY DO
  4. 4. All rights reserved - The Myndset Company stop barketing! Credit for image: http://bit.ly/1foPhtx
  5. 5. All rights reserved - The Myndset Company @mdial N x x x x x x x x x x x x
  6. 6. @mdial All rights reserved - The Myndset Company the first the best the only what do you need to be?
  7. 7. All rights reserved - The Myndset Company @mdial if not the top result, 
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  8. 8. All rights reserved - The Myndset Company @mdial A strong online Brand Bio (who you are!) Hub owned media Social Media Blog
  9. 9. All rights reserved - The Myndset Company @mdial Whether you (or your clients) opt to start your blog using your name, business name or an off-shoot of it is up to you. Well, to an extent. Before you launch any online presence for your business, make sure all social media accounts related to your name are available. That’s where Namechk.com comes in. Namechk is the one-stop shop to check the availability of desired url names on all social media platforms at once. The site allows you to search 157 social media platforms, from which you can sort alphabetically or by popularity. Namechk even lets you know if the domain name is available. If not, it’ll give you some similar domain options. Type your website name in the search bar and Namechk will mark which social platforms have your name available and which are unavailable. It’s also a nice way to explore and discover some new platforms while NameChk is the one-stop shop to check the availability of desired url names on all (157) social media platforms at once
  10. 10. All rights reserved - The Myndset Company @mdial Own your future The Hub WEBSITE EMAIL LIST opted in The two cornerstones of a digital owned-media strategy?
  11. 11. @mdial All rights reserved - The Myndset Company 4 tips4 for feeding the beast
  12. 12. @mdial All rights reserved - The Myndset Company 1 who?people you respect => find out who they follow
  13. 13. @mdial All rights reserved - The Myndset Company 2 where? where to centralize the selection and reading
  14. 14. @mdial All rights reserved - The Myndset Company $45 per year
  15. 15. @mdial All rights reserved - The Myndset Company
  16. 16. @mdial All rights reserved - The Myndset Company 3 when? when is the best time to post….
  17. 17. @mdial All rights reserved - The Myndset Company
  18. 18. @mdial All rights reserved - The Myndset Company
  19. 19. @mdial All rights reserved - The Myndset Company 4 then what?target your presence
  20. 20. @mdial All rights reserved - The Myndset Company
  21. 21. @mdial All Rights Reserved - The Myndset Company GMAIL “add on” for Chrome, Firefox, iOS, Outlook, Android https://vibeapp.co/
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  23. 23. @mdial All rights reserved - The Myndset Company http://myndset.com/subscribe Please subscribe to my weekly newsletter and you will get a free ebook on the Golden Rules of an eReputation: or scan in this QR code (using a QR scanner app)

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