<ul><li>Creative Industries, City, and Self </li></ul><ul><li>after considering the changes in society and the economy, in...
 
the creative class and plug-and-play communities creativity, individuality, difference, and merit   newly interactive citi...
 
 
creative professionals as fans
the creative self
 
 
 
 
 
“ the extent to which people use social networking and promote themselves online will become more important in determining...
“ If you don’t brand yourself, Google will brand you”  from: The Complete Idiot’s Guide to Branding Yourself
“ It used to take effort to be public. Today, it often takes effort to be private.”  danah boyd – 25 January 2010
digital media make personal space warmer, public space cooler Michael Bull - 2007
 
 
are we basking in the glow of fake interactions?
&quot;When one feels like a fake, he or she is likely to behave like a fake.&quot;
self-creation is aspirational… to what? positive traits? something you are not? frontstage or backstage?
 
 
 
 
so what if you are Real, but not Authentic?
 
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The Creative Self

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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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  • http://www.fourthwallstudios.com/
  • key ideas in the creativity lectures
  • we are everywhere we are not alone we are mobile we are living on screens we are the media
  • http://www.youtube.com/watch?v=BudhFVnN2o0
  • Professor David Zeitlyn, University of Kent
  • source URL: http://dmlcentral.net/blog/danah-boyd/public-default-private-when-necessary
  • Michael Bull: Media use is increasingly amorphous and mobile, whilst urban space is largely mediatised http://subtlemob.com/ where creative self and city merge: Duncan Speakman city as “hybrid space” http://www.themobilecity.nl/2010/02/26/sonic-acts-2010-on-the-poetics-of-hybrid-space/ http://duncanspeakman.net/
  • transition from creative self to creative city as combined/hybrid spacethat has a DARK side http://subtlemob.com/ where creative self and city merge city as “hybrid space” http://www.themobilecity.nl/2010/02/26/sonic-acts-2010-on-the-poetics-of-hybrid-space/
  • something to introduce the dark side of creativity How do we trust each other as networking bodies? Do we need to look each other in the eyes? Or do we need to touch each other? In TELE_TRUST Lancel and Maat explore how in our changing social ecosystem we increasingly demand transparency, while at the same time we increasingly cover our vulnerable bodies with personal communication-technology http://www.v2.nl/lab/projects/tele_trust
  • what if the “warm” interaction boils down to multiple fake selves interacting?
  • video about being real
  • http://mashable.com/2009/07/26/funniest-fake-facebook/
  • a video to introduce the REAL vs AUTHENTIC dilemma: http://authenticitybook.com/real-fake/ http://www.the-infoshop.com/report/dc105763-cs-insights-mkt_toc.html Authenticity &amp; Provenance Trends: Consumer Insights and Marketing Opportunities Published by Datamonitor Published 2009/12 Key takeouts and implications: authentic products share many core intrinsic and extrinsic attributes, but will ultimately be defined by consumer perception which marketers can influence The desire for more authentic products and greater authenticity is rooted in the discontent that surrounds the reality of the modern world http://www.marketingcharts.com/topics/behavioral-marketing/consumers-seek-brand-meaning-12048/ The consumer will decide what brand values and identities are believable, making it more important than ever for a brand to have measures of authenticity and innovation, and make an investment in engaging advertising, if consumers are going to be convinced there is worthwhile value for dollar. http://www.marketingcharts.com/topics/behavioral-marketing/how-marketers-should-appeal-to-women-12350/ How Marketers Should Appeal to Women Authenticity. Beyond immediate appearance, marketers should realize that persona, biography (or history), and current contingency must all be factored into a brand, and that universal principles underlie particularities.
  • The Creative Self

    1. 1. <ul><li>Creative Industries, City, and Self </li></ul><ul><li>after considering the changes in society and the economy, in the structure of the media industry, the nature of media work and the kind of storytelling that happens across media… </li></ul><ul><li>we tie it all together in three concepts: the Creative Industries, the Creative City, and the Creative Self </li></ul><ul><li>key idea in a media life : reality can be created by you as an individual (the reality of what work you do, where and how you live your life, and the kind of person you are) </li></ul><ul><li>this notion is not new; what is new, is that we now see this as an individual’s responsibility instead of something we do together as a society . </li></ul>
    2. 3. the creative class and plug-and-play communities creativity, individuality, difference, and merit newly interactive citizen-consumers culture and creativity key to development
    3. 6. creative professionals as fans
    4. 7. the creative self
    5. 13. “ the extent to which people use social networking and promote themselves online will become more important in determining their careers than what school or university they went to.”
    6. 14. “ If you don’t brand yourself, Google will brand you” from: The Complete Idiot’s Guide to Branding Yourself
    7. 15. “ It used to take effort to be public. Today, it often takes effort to be private.” danah boyd – 25 January 2010
    8. 16. digital media make personal space warmer, public space cooler Michael Bull - 2007
    9. 19. are we basking in the glow of fake interactions?
    10. 20. &quot;When one feels like a fake, he or she is likely to behave like a fake.&quot;
    11. 21. self-creation is aspirational… to what? positive traits? something you are not? frontstage or backstage?
    12. 26. so what if you are Real, but not Authentic?

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