T101 Media Life Course Review


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These slides offer a walkthrough for T101 Media Life, a University Division course at Indiana University Bloomington, US. This slideshow covers the Fall 2009 Semester (the course is offered every semester for approx. 400 students).

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  • Overview Media Life course
  • From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.
  • the 20th century's distinctive contribution to the interface between people and machines: JOYSTICK Media history suggest we (users) are increasingly in control over our media life
  • the 20th century's distinctive contribution to the interface between people and machines: JOYSTICK Media history suggest we (users) are increasingly in control over our media life
  • lean back vs sit forward media
  • 2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana
  • the media life is powered by you – so how do media industries cope with all of this?
  • One: they conglomerate
  • Two: they outsource creative to smaller companies ALL OVER THE WORLD
  • Reflexive production: http://www.southparkstudios.com/episodes/207897/
  • Three: they outsource production to consumers
  • Consumers as free labor
  • Crossmedia storytelling
  • Transmedia storytelling
  • Beginning of UGC
  • intro
  • Wellman’s model: community moving from place to place, via place/space, to person to person
  • GTA San Andreas: HOT COFFEE mod
  • Finding info on politics: http://www.politics1.com/parties.htm
  • In this global connection/togetherness, we are also completely alone: Silent Disco
  • 4C Model of Media Work
  • The Matrix is the “Platonic” treatment of reality: as an illusion mistaken for reality Plato imagines a group of people who have lived chained in a cave all of their lives, facing a blank wall. The people watch shadows projected on the wall by things passing in front of the cave entrance, and begin to ascribe forms to these shadows. According to Plato, the shadows are as close as the prisoners get to seeing reality. He then explains how the philosopher is like a prisoner who is freed from the cave and comes to understand that the shadows on the wall are not constitutive of reality at all, as he can perceive the true form of reality rather than the mere shadows seen by the prisoners. link PRISONERS with PANTOPTICON
  • What this means, is that we are all living inside our own TRUMAN SHOW, as the Jim Carrey character in the movie of that tile did: surrounded by omnipresent media, being recorded and monitored all the time, making and consuming media constantly, being connected to everyone else through increasingly digital, portable and networked media devices all the time - and unwilling or indeed unable to switch any of this off. The question now is: what skills and attitude do you need to cope with this kind of life? How do you survive inside your own Truman Show? THAT is what T101 is all about.
  • the media life is powered by you
  • Always remember: Reality = open source
  • T101 Media Life Course Review

    1. 1. T101 Media Life <ul><li>Department of Telecommunications </li></ul><ul><li>University Division Course </li></ul>
    2. 2. Media Multitasking & Concurrent Media Exposure
    3. 3. Media Anytime, Anyplace, Anywhere
    4. 4. How We (The Media) Got Here And Where We Are Going
    5. 5. Media History: Remediation
    6. 6. Media History: User Control
    7. 7. From Inactive to Active Media Use
    8. 8. Media Using = Media (Re-) Mixing
    9. 9. Media Using = Media Making
    10. 10. (Media) Life & (Media) Industries
    11. 11. Media Conglomeration
    12. 12. The Hourglass Structure
    13. 13. Reflexive (Just-In-Time) Production
    14. 14. Precarity: Outsourcing to Professionals
    15. 15. Precarity: Outsourcing to Amateurs
    16. 16. Convergence Culture: Crossmedia Storytelling
    17. 17. Convergence Culture: Transmedia Storytelling
    18. 18. Convergence Culture: User Generated Content
    19. 19. Business Models in Flux: Pareto Principle
    20. 20. Business Models in Flux: The Long Tail
    21. 21. Personal Information Economy: Panoptic Surveillance
    22. 22. Personal Information Economy: Synoptic Surveillance
    23. 23. Personal Information Economy: Omnoptic Surveillance
    24. 24. Everyone Is Watching… Or Can Be
    25. 25. Society & Media Life
    26. 26. Digital Divides: Online (In-)Equality is Offline (In-)Equality
    27. 27. Participation Gap: Access not the same as Participation
    28. 28. Family, Love, Sex & Death: Going Solo
    29. 29. Democracy & Media Life: Disintermediation
    30. 30. Media Life: All Connected, All Alone
    31. 31. The 4 Realities of Media Life
    32. 32. Reality 1: Mass-Policed (Closed) Reality
    33. 33. Reality 2: (Open) Reality-By-Consensus
    34. 34. Reality 3: (Closed) Reality As A Consensual Illusion
    35. 35. Reality 4: (Open) Reality As Your Own Reality TV Show
    36. 36. Media Life is Powered by YOU
    37. 37. Media Life Is Your Own Truman Show
    38. 38. “ Theoretical Violence […] Is The Only Resource Left To Us”
    39. 39. So… What Will You Do?