Media Work 2009

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2009 version of slides I use when presenting materials related to my 2007 "Media Work" book (w/Polity Press).

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  • Introduction: to promote/present Media Work (August 2007), part of a new Polity Press book series: “Digital Media And Society” Structure: INSIDE MEDIA WORK HOURGLASS STRUCTURE INHABITED INSTITUTIONS CONVERGENCE CULTURE PRODUCTION OF CULTURE GLOBAL PRODUCTION NETWORKS; NEW INTERNATIONAL DIVISION OF CULTURAL LABOR; OUTSOURCING MEDIA WORK AS FAN WORK; MANAGEMENT
  • Media Work 2009

    1. 3. media workspaces: advertising agency
    2. 4. media workspaces: broadcast news
    3. 5. media workspaces: TV/Film production
    4. 6. media workspaces: game studio
    5. 7. the hourglass structure of the media industries: games
    6. 8. the hourglass structure of the media industries: music
    7. 9. the hourglass structure of the media industries: advertising
    8. 10. from workplace socialization to network socialization
    9. 18. global production networks
    10. 19. new international division of cultural labor
    11. 20. “ The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool ”
    12. 22. precarity in media work 2006
    13. 23. 2007
    14. 24. 2008
    15. 25. media work = fandom
    16. 26. [email_address] [email_address]

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