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Managing Media Work Mark Deuze & Brian Steward
<ul><li>Bozena Mierzejewska  </li></ul><ul><li>Philip Napoli </li></ul><ul><li>Toby Miller </li></ul><ul><li>Jane Singer <...
 
“ Even though media management aims to build a bridge between the general management theory and […] the media industry, th...
NO palatable diagnoses empowering strategies comprehensive solutions
“ Academic distinctions between autonomous art and controlling managerialism overlook the synergies and connections betwee...
New forms of management in the creative sector Theories of creativity and  innovation in management Management of Culture,...
Approaches to Strategic Media Management Rationalist focus on content Adaptive focus on process Interpretive focus on soci...
EVERYTHING IS MEDIA MANAGEMENT - Liz McFall
EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the industry
EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the technology
EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the workforce
EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the worker
all your base are belong to us current trend in media management:
…  and to us
precarity in media work 2007
2008
2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009
2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, ...
2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, ...
2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, ...
MACRO regulations technology competition MESO culture strategies policies MICRO interactions relationships networks unders...
the macro context of managing media work: concentration and disintegration in  the hourglass
the mesocontext of managing media work:  content is kings content a-la-carte content everywhere content for free content b...
the microcontext of managing media work:  value chains…
the microcontext of managing media work: … value networks
A BRIEF REST AND A WORD OF CAUTION
OPTIMISM!
or PESSIMISM?
EPIC TRANSFORMATION!
or GRADUAL CHANGE?
“ The most valuable insights […] will come from a capacity to  synthesize  an understanding of the political economy of ne...
MACRO a new international division of cultural labor
MESO flexible, swift and agile companies (rather than lumbering monoliths)
MICRO role change: from soloist to superstar DJ
Concluding Thoughts:  Meta-Ideas and OrgNets
Brian Steward <bdsteward@indiana.edu> Mark Deuze <mdeuze@indiana.edu>
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Managing Media Work

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This slideshow presents the key ideas and insights on contemporary media management theory and research, as collected in the edited volume "Managing Media Work" (publisher: Sage, 2010). Management is seen here as the management of media firms as well as the management of individual media careers. The people in the pictures used are in fact among the authors featured in the book.

Published in: Business, Technology

Managing Media Work

  1. 1. Managing Media Work Mark Deuze & Brian Steward
  2. 2. <ul><li>Bozena Mierzejewska </li></ul><ul><li>Philip Napoli </li></ul><ul><li>Toby Miller </li></ul><ul><li>Jane Singer </li></ul><ul><li>Stephen Quinn </li></ul><ul><li>Keith Randle </li></ul><ul><li>Alisa Perren </li></ul><ul><li>Liz McFall </li></ul><ul><li>Sean Nixon </li></ul><ul><li>Dean Kruckeberg </li></ul><ul><li>Chris Hackley </li></ul><ul><li>Ned Rossiter </li></ul><ul><li>RosalindGill </li></ul><ul><li>Aphra Kerr </li></ul>Lucy Kung Tim Marjoribanks Chris Bilton Annet Aris Pablo Boczkowski Terry Flew Charles Davis Leopoldina Fortunati Geert Lovink Susan Christopherson Marina Vujnovic Amy Tiwsakul Brian Steward Mark Deuze
  3. 4. “ Even though media management aims to build a bridge between the general management theory and […] the media industry, the field is far from clearly defined or cohesive. Additionally it is under-explored and under-theorized.” - Bozena Mierzejewska
  4. 5. NO palatable diagnoses empowering strategies comprehensive solutions
  5. 6. “ Academic distinctions between autonomous art and controlling managerialism overlook the synergies and connections between artists and managers in the art world, and in the daily practice of artists.”
  6. 7. New forms of management in the creative sector Theories of creativity and innovation in management Management of Culture, Culture of Management Management theory Creative industries
  7. 8. Approaches to Strategic Media Management Rationalist focus on content Adaptive focus on process Interpretive focus on social architecture
  8. 9. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall
  9. 10. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the industry
  10. 11. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the technology
  11. 12. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the workforce
  12. 13. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the worker
  13. 14. all your base are belong to us current trend in media management:
  14. 15. … and to us
  15. 16. precarity in media work 2007
  16. 17. 2008
  17. 18. 2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009
  18. 19. 2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz
  19. 20. 2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz On-location film and TV shoots in L.A. hit lowest levels on record
  20. 21. 2009 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz Game industry suffered 8,450 job losses since July 2008 On-location film and TV shoots in L.A. hit lowest levels on record
  21. 22. MACRO regulations technology competition MESO culture strategies policies MICRO interactions relationships networks understanding organizational practice in media companies
  22. 23. the macro context of managing media work: concentration and disintegration in the hourglass
  23. 24. the mesocontext of managing media work: content is kings content a-la-carte content everywhere content for free content by users content goes global content about content
  24. 25. the microcontext of managing media work: value chains…
  25. 26. the microcontext of managing media work: … value networks
  26. 27. A BRIEF REST AND A WORD OF CAUTION
  27. 28. OPTIMISM!
  28. 29. or PESSIMISM?
  29. 30. EPIC TRANSFORMATION!
  30. 31. or GRADUAL CHANGE?
  31. 32. “ The most valuable insights […] will come from a capacity to synthesize an understanding of the political economy of new media, the wellsprings of creativity and innovation, and the enabling role of the nation-state” - Terry Flew
  32. 33. MACRO a new international division of cultural labor
  33. 34. MESO flexible, swift and agile companies (rather than lumbering monoliths)
  34. 35. MICRO role change: from soloist to superstar DJ
  35. 36. Concluding Thoughts: Meta-Ideas and OrgNets
  36. 37. Brian Steward <bdsteward@indiana.edu> Mark Deuze <mdeuze@indiana.edu>

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