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Making Media Affective Labor

Slides used in the course Making Media at the University of Amsterdam.

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Making Media:
Production, Practices and Professions
• affective labor
• immaterial labor
• emotional labor
• passionate labor
#makingmedia
Making Media Affective Labor
affective labor
immaterial labor
Making Media Affective Labor
Making Media Affective Labor
Making Media Affective Labor
emotional labor
emotional labor
emotional labor
passionate labor
Making Media Affective Labor

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Making Media Affective Labor

Editor's Notes

  1. 7 What makes media work special – exploring the affective and creative qualities of media work, looking at the TV, film and music industries specifically. Readings: Chapters 20-24 from the Making Media textbook. Lecture date: February 25. Deadline Business Model Canvas paper: Friday, March 1, noon.
  2. affect theory as a way of understanding spheres of experience (including bodily experience) which fall outside of the dominant paradigm of representation In the mid-1990s, scholars turned their attention toward the ways that ongoing political, economic, and cultural transformations were changing the realm of the social, specifically that aspect of it described by the notion of affect: pre-individual bodily forces, linked to autonomic responses, which augment or diminish a body’s capacity to act or engage with others. affect as "potential bodily [and] often autonomic responses”; different from emotion, which reflects in part the product of meaning-making processes, affect exceeds consciousness: it refers to pre-subjective agency, a force that delimits bodily boundaries She comments on both the casualization of the workforce, and the insecurity this creates for employees, as well as the way employees are increasingly exploited by employers, particularly when they will do most anything to succeed in their chosen field. Both of these factors contribute to employees doing more and more work in their own time, but rather than be construed as work invading our lives, many employees, particularly those of the more conscientious variety, see this behavior as simply necessary to keep up, and achieve their career goals. This is combined with the access that new technologies gives us, allowing companies to ‘offer’ flexible work arrangements that often just convert to more net time working.
  3. affective labor is overall term, meaning work that you put care into and that takes different skills – including emotional (bodily) ones – to do
  4. immaterial labor is a category of work where people turn the whole self into work (material labor is learned skills in industrial settings, like operating machinery; immaterial would be social & communication skills)
  5. https://www.youtube.com/watch?v=1DCH4y5CgTo
  6. http://annenberg.usc.edu/research/aii
  7. emotional labor is the process by which workers are expected to manage their feelings in accordance with organizationally defined rules and guidelines (for example, compliance, cooperation, customer satisfaction etc)
  8. emotional labor is the process by which workers are expected to manage their feelings in accordance with organizationally defined rules and guidelines (for example, compliance, cooperation, customer satisfaction etc)
  9. emotional labor is the process by which workers are expected to manage their feelings in accordance with organizationally defined rules and guidelines (for example, compliance, cooperation, customer satisfaction etc)
  10. passionate work: extreme emotions as part of making the work meaningful (suffering from exploitation, glass ceiling etc but “cannt believe I’m getting paid to do this”)
  11. Tim Knol Jaap Boots Nona